How can you segment your B2B campaign by company size?
Segmenting your B2B campaign by company size can help you tailor your messaging, offer, and channels to the specific needs, challenges, and goals of your target audience. Company size is one of the most common and effective ways to segment B2B markets, as it often reflects the decision-making process, budget, and pain points of your potential customers. In this article, you will learn how to segment your B2B campaign by company size, and what factors to consider when choosing the best segments for your business.
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Mahsa HafeziKhomamyTop LinkedIn Influencer | +8M Impressions | Advertising Campaign Manager | Content Creator | Grows Businesses on…
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Colin GrayManaging Partner, Strategy | B2B Practice Lead | Author | Accredited Member, IPA
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Gilbert SchwartmannPassionate B2B Marketer - Driving Impact, fueled by ❤️