How can you showcase quality over quantity in your content writing portfolio?

As a content writer, you want to impress potential clients with your portfolio. But how do you show them that you can produce high-quality content that meets their goals and expectations? It's not enough to have a large number of samples that cover different topics and formats. You also need to demonstrate that you can write with clarity, creativity, and relevance. Here are some tips on how to showcase quality over quantity in your content writing portfolio.

1 Choose your best samples

Don't include every piece of content you've ever written in your portfolio. Instead, select the ones that showcase your skills, expertise, and value. Think about the purpose, audience, and results of each sample. How did it help the client achieve their objectives? How did it engage the readers and elicit a response? How did it reflect your unique voice and style? Choose samples that highlight your strengths and versatility as a content writer.

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Vera Onyeakusi

HR Personnel, Customer service, Admin support, content writing and virtual Assistant
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Submit or show contents that are clear, straightforward and not too jam packed. Submit content that tells story or paints a vivid picture in order to keep the reader interested in your work.

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Shveta Virmani

Senior Content Writer @ Rank One Content | SEO Content Writing
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Emphasize depth and value in your content writing portfolio to showcase quality over quantity. Highlight diverse topics, styles, and in-depth pieces that exhibit expertise. Selectively present polished, error-free work with strong research and engaging storytelling. Prioritize impactful samples that reflect versatility, depth of understanding, and proficiency, conveying quality over sheer volume.

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Othy Morris

Founder at SERPslice specializing in SEO and PPC.
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Choosing your best samples doesn't necessarily mean the samples that have earned the highest page ranks on Google or generated the most revenue. Your target SaaS client isn't likely to be impressed by content created for a skincare e-commerce store, no matter how well that content performed. Choose your most relevant content that performed well, not your overall best-performing content.

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2 Organize your portfolio by categories

Make it easy for potential clients to find the samples that are relevant to their needs and interests. Organize your portfolio by categories, such as industry, niche, format, or topic. For example, you can have sections for B2B, health, blog posts, or case studies. Use clear and descriptive labels for each category and arrange them in a logical order. You can also use filters or tags to help clients navigate your portfolio.

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Othy Morris

Founder at SERPslice specializing in SEO and PPC.
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Potential clients want to know you've worked with brands similar to theirs, even if they aren't identical. Categorizing your portfolio helps them quickly identify who you've worked with in the past that is similar to their company.

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3 Provide context and feedback for each sample

Don't just display your samples without any explanation. Provide some context and feedback for each sample to show how it fits into the bigger picture. For example, you can include a brief summary of the project, the client's goals and challenges, the target audience, the keywords and tone used, and the results achieved. You can also share any testimonials, ratings, or comments from the client or the readers to demonstrate the impact and value of your content.

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Rease Rios

All things content | Creative marketer and strategist
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Add notes to each project that explain exactly what your role was in the project. Content rarely works alone, so it's very helpful for potential employers to see what skills you bring to the table. For example, if I share a year-in-review webpage I worked on, I would explain that while I did not build or design the site, I did all data gathering and strategy which informed aspects of the design, then collaborated with the designers in Figma to ensure a content + design match for all copy, which I also wrote. Details like this give employers an idea of how your content skills will work within their existing team.

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4 Update your portfolio regularly

Your portfolio is not a static collection of your past work. It's a dynamic showcase of your current skills and abilities. Therefore, you need to update your portfolio regularly to reflect your latest and best work. Remove any outdated, irrelevant, or low-quality samples that no longer represent your standards and goals. Add new samples that demonstrate your growth and improvement as a content writer. Keep your portfolio fresh and relevant to attract new clients and opportunities.

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5 Optimize your portfolio for SEO and usability

Your portfolio is also a piece of content that needs to be optimized for SEO and usability. You want potential clients to find your portfolio easily when they search for content writers in your niche or industry. You also want them to have a positive and smooth experience when they browse your portfolio. Therefore, you need to use keywords, titles, headings, and meta tags that match your niche and audience. You also need to ensure that your portfolio is fast, responsive, and easy to navigate on different devices and platforms.

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Othy Morris

Founder at SERPslice specializing in SEO and PPC.
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Remember that the driving forces behind the SERP (Search Engine Results Page) are EEAT (Experience-Expertise-Authority-Trustworthiness) and Helpful Content. Do the research to know what questions are being asked and tailor your content so that it answers those questions. This will improve your presence in organic search.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you showcase quality over quantity in your content writing portfolio?

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1 Choose your best samples

2 Organize your portfolio by categories

3 Provide context and feedback for each sample

4 Update your portfolio regularly

5 Optimize your portfolio for SEO and usability

6 Here’s what else to consider

Content Marketing

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How can you showcase quality over quantity in your content writing portfolio?

1

2

3

4

5

6

1 Choose your best samples

2 Organize your portfolio by categories

3 Provide context and feedback for each sample

4 Update your portfolio regularly

5 Optimize your portfolio for SEO and usability

6 Here’s what else to consider

Content Marketing

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