How can you showcase your SEO copywriting skills without revealing confidential client information?

1 Create a portfolio website

One of the best ways to demonstrate your SEO copywriting skills is to create your own portfolio website. This way, you can showcase your own brand, voice, and style, as well as your knowledge of SEO best practices. You can use your portfolio website to display samples of your work, testimonials from satisfied clients, and relevant information about your services and rates. You can also use your portfolio website to generate leads and attract new clients by optimizing it for relevant keywords and providing valuable content.

2 Use dummy or generic data

If you have permission from your clients to use their content as samples, but you don't want to reveal their names or other details, you can use dummy or generic data to mask their identity. For example, you can replace their company name with a placeholder like "XYZ Inc." or "Your Business Name". You can also change or omit any specific numbers, metrics, or results that might be confidential or sensitive. You can explain to your potential clients that you have done this to protect your existing clients' privacy and that you can provide more details upon request.

3 Write case studies or blog posts

Another way to showcase your SEO copywriting skills without revealing confidential client information is to write case studies or blog posts that highlight your process, strategy, and results. You can use these formats to explain how you conducted keyword research, analyzed the audience and the competition, created content outlines and headlines, wrote and edited the copy, and measured the performance. You can also use these formats to demonstrate your expertise and authority on SEO copywriting topics and trends. You can publish these case studies or blog posts on your portfolio website, social media platforms, or guest post sites.

4 Create mock-up projects

If you don't have enough samples from your previous or current clients, or you want to expand your portfolio to include different niches or industries, you can create mock-up projects to showcase your SEO copywriting skills. You can choose a topic or a keyword that you're interested in or familiar with, and write a sample SEO copy for a hypothetical client or website. You can use tools like Lorem Ipsum or Faker to generate dummy text and images, or you can use real data from reputable sources. You can also use tools like Canva or Photoshop to create mock-up screenshots or web pages.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?