How can you tailor your product demo to make a lasting impression?

1 Know your audience

Before you prepare your product demo, you need to do some research on your audience. Who are they? What are their roles and responsibilities? What are their challenges and frustrations? What are their desired outcomes and expectations? How do they measure success? By knowing your audience, you can craft a relevant and personalized message that speaks to their specific situation and shows them how your product can help them.

2 Focus on benefits, not features

One of the most common mistakes in product demos is to focus too much on the features and technical aspects of your product, without explaining how they translate into benefits for your audience. Features are what your product does, but benefits are what your product does for your audience. Benefits are the value propositions that show how your product solves their problems, saves them time or money, increases their efficiency or productivity, or improves their quality of life. Instead of listing features, show how they address your audience's pain points and goals.

3 Use stories and examples

Another way to make your product demo more engaging and memorable is to use stories and examples that illustrate how your product works in real-life scenarios. Stories and examples help your audience visualize how they can use your product in their own context and how it can make a difference for them. They also create an emotional connection and build trust and credibility. You can use stories and examples from your own experience, from your existing customers, or from hypothetical situations that match your audience's profile.

4 Ask questions and encourage feedback

A product demo is not a one-way presentation, but a two-way conversation. You want to involve your audience in the demo and get their feedback and reactions. This will help you gauge their interest, address their objections, and tailor your pitch accordingly. You can ask questions throughout the demo to check their understanding, uncover their needs, and confirm their value perception. You can also encourage feedback by asking for their opinions, preferences, and suggestions. By making your demo interactive, you can create a dialogue and a rapport with your audience.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?