How can you track your website's search engine rankings?

1 Choose your keywords

The first step to track your website's search engine rankings is to choose the keywords that you want to rank for. Keywords are the words or phrases that describe your website's topic, products, or services. You should choose keywords that are relevant to your audience, have high search volume, and low competition. You can use tools like Google Keyword Planner, Ubersuggest, or Moz Keyword Explorer to find and analyze keywords for your website.

2 Use a rank tracker tool

The second step to track your website's search engine rankings is to use a rank tracker tool. A rank tracker tool is a software or an online service that monitors and reports your website's position on search engines for your chosen keywords. You can use a rank tracker tool to see how your website ranks on different search engines, countries, devices, and time periods. You can also compare your website's rankings with your competitors and track your progress over time. Some examples of rank tracker tools are Google Search Console, SERPWatcher, or Rank Tracker.

3 Analyze your ranking data

The third step to track your website's search engine rankings is to analyze your ranking data. Your ranking data can provide you with valuable insights into your website's performance, strengths, and weaknesses. You can use your ranking data to identify the keywords that bring you the most traffic, the keywords that you need to improve, the keywords that you are losing to your competitors, and the keywords that have potential for growth. You can also use your ranking data to evaluate your SEO strategy, adjust your content, and optimize your website.

4 Keep track of changes

The fourth step to track your website's search engine rankings is to keep track of changes. Search engine rankings are not static, they change constantly based on various factors such as algorithm updates, user behavior, competition, and trends. You should keep track of changes in your website's rankings and the factors that affect them. You can use tools like Google Analytics, Google Trends, or MozCast to monitor and analyze changes in your website's traffic, search trends, and search engine volatility.

5 Learn from best practices

The fifth step to track your website's search engine rankings is to learn from best practices. Tracking your website's search engine rankings is not enough, you also need to learn from the best practices of successful websites in your niche or industry. You can use tools like SEMrush, Ahrefs, or SpyFu to research and analyze the top-ranking websites for your keywords. You can learn from their content, keywords, backlinks, and technical aspects and apply them to your own website.

6 Experiment and test

The sixth step to track your website's search engine rankings is to experiment and test. Tracking your website's search engine rankings is an ongoing process that requires constant experimentation and testing. You should try different keywords, content, formats, and techniques and see how they affect your rankings. You should also measure and evaluate the results of your experiments and tests and make data-driven decisions. You can use tools like Google Optimize, Crazy Egg, or Optimizely to run and analyze experiments and tests on your website.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?