How can you use augmented reality to enhance your brand experience?

Augmented reality (AR) is a technology that overlays digital elements on the real world, creating an immersive and interactive experience for users. AR can be accessed through various devices, such as smartphones, tablets, glasses, or headsets. For fashion designers, AR offers a powerful way to enhance your brand experience and loyalty, by creating engaging and personalized content, showcasing your products in new ways, and connecting with your customers on a deeper level. In this article, you will learn how you can use AR to boost your fashion brand in four steps.

1 Define your goals

Before you start creating AR content, you need to have a clear idea of what you want to achieve with it. Do you want to increase awareness, generate leads, drive sales, or foster loyalty? Do you want to showcase your products, tell your story, or offer a service? Depending on your goals, you will need to choose the right type of AR content, the best platform to deliver it, and the most relevant metrics to measure it.

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Mallika Pal

Interdisciplinary Design | Innovation | Fashion | Product | Process | Strategic Communications
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AR can also be incorporated into the Consumer use cycle (integrated with AI) that helps people use the products more efficiently. This could include how it can be incorporated with other items, stored, laundered, and even best ways to dispose the item etc. This will mean that AR will not only help sellers induce sales but also have greater utility for consumers.

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2 Choose your content

AR content can be used to enhance your brand experience in a variety of ways, such as virtual try-on, product visualization, brand storytelling, and customer service. For instance, you can allow customers to try on products virtually, using their own device or a dedicated kiosk. You can also showcase your products in realistic and detailed 3D models, allowing customers to explore them from different angles. Additionally, you can use AR content to tell your brand story through immersive and interactive narratives. Finally, you can utilize AR content to offer customer service, such as tutorials or tips. By doing so, you can help customers appreciate the quality of your products and create a stronger emotional connection with them.

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Zoha Khan

Founder @CultAlara | Award-Winning Digital Fashion Designer | Digital Fashion Pioneer in Pakistan | Style3D Authorized Instructor | BNV100
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Creating AR experiences that allow users to interact with your products virtually helps in brand association and memorabiloty. Targeting engagement is a good way to kick off your AR journey.

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3 Select your platform

When delivering AR content, you need to select the platform that best suits your content, goals, and audience. Accessibility is an important factor; make sure your customers can access your content easily without needing to download an app or use a specific device. Your content should also be engaging and capture your customers' attention, interest, and curiosity. Additionally, make sure it is compatible with the platform's format, style, and functionality. It should also match the expectations and preferences of your customers on the platform.

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4 Evaluate your results

Once you've launched your AR content, it's important to evaluate its results to see if it meets your goals and improves your brand experience. To measure the performance of your AR content, you can use metrics such as reach, engagement, conversion, and loyalty. Reach measures how many people have accessed your AR content and how many new or returning customers you have attracted. Engagement looks at how long people spend on your AR content and how many times they interact with it, share it, or rate it. Conversion measures how many people take the desired action after accessing your AR content, such as leads, sales, or referrals. Finally, loyalty looks at how many people become loyal customers after accessing your AR content and how many repeat purchases, reviews, or referrals you receive.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use augmented reality to enhance your brand experience?

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1 Define your goals

2 Choose your content

3 Select your platform

4 Evaluate your results

5 Here’s what else to consider

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