How can you use augmented reality for a successful media strategy?

When integrating AR into your media strategy, focus on aligning it with specific goals. Whether it's increasing brand awareness, enhancing customer engagement, or driving sales, choose AR formats and content that directly support these objectives. For instance, an AR campaign that allows users to interact with products can significantly boost brand interaction and awareness.

Tailoring your AR approach to your audience is key. For a younger, tech-savvy demographic, consider advanced AR technologies like headsets for a more immersive experience. Conversely, for a broader audience, smartphone-based AR applications offer simplicity and accessibility. Understanding your audience's preferences and behaviors ensures your AR content resonates and engages effectively.

Agreed! What's key in any of these methods is to utilize AR in a way that compliments the ideal path of a transaction, and not developing AR strategies on creativity alone. Ask yourself, can this help the consumer transact faster, will this create a more effortless experience, will it increase operational efficiency, and so forth.

Leverage AR to create content that captivates and immerses your audience. This could involve enhancing traditional media assets with AR features or developing new, interactive experiences like 3D models or games. Incorporating elements of personalization and interactivity can make your content more engaging and relevant, leading to higher engagement and conversion rates.

An example from a project involved leveraging web-based AR for a consumer goods brand. The aim was to create an interactive experience accessible through any device's web browser. A fashion brand sought to boost engagement among younger demographics. They augmented their product line by utilizing Snapchat's AR filters, allowing users to try on accessories and garments virtually. This not only heightened brand interaction but also facilitated sharing, tapping into the virality of social media. Integrating AR seamlessly into these preferred platforms can elevate engagement and brand resonance.

A thoughtless implementation can work counter to your goal. A half hearted deployment is worse than none. If you cannot find a compelling use case, don't use AR. Further, the barrier to entry has been reduced substantially thanks to platforms like Snapchat. But it is with going to a specialized firm to bring your vision to life.