How can you use brand architecture to expand your product line?
If you have a successful brand, you might be tempted to launch new products under the same name. But how do you make sure that your brand extensions don't confuse or alienate your customers? That's where brand architecture comes in. Brand architecture is the way you organize and relate your products and sub-brands within your portfolio. It helps you communicate your value proposition, differentiate your offerings, and leverage your brand equity. In this article, you'll learn how to use brand architecture to expand your product line and grow your business.