How can you use a content strategy framework to support your business goals?

Your content strategy should always support your business goals. Think about what's your goal with content: Attract new customers, close more deals, close partnerships… That's all social selling, and LinkedIn is the perfect place to do it. If you sell services or high tickets, you should be active here! You're going to create content. Get views, likes, and comments. And if you do it right, people will show up in your website or your DMs to talk about your product. Your product or service is always the main topic. But you can also talk about topics that support your main topic. What are the problems your customer deal with? That's a great starting point.

Your content strategy framework is a set of guidelines that outlines your best practices for creating, managing and distributing your content (written and digital). It answers the questions: 1. What should I write about? 2. Where should I share my work? 3. When and in what formats should I share my work? 4. What is my goal for each piece? an eBook, a membership, a workshop, etc. 5. How can I measure the success of my content? Your framework helps you write for your audience, in language they use and in places they hang out. It keeps your goals in mind and takes your reader on a journey of building loyalty and trust with your brand (and then spending money with you!).

Have clear goals > Plan topics to support your goals > Create content that matters to your business. 🎯Without a clear goal, how can you evaluate if your posts performing? Want to close more deals? DMs and meetings booked are important metrics. Want to grow an audience? Impressions and followers are good metrics. 🧭 Plan your content based on your goal. If you want to sell ghostwriting services, for example, what are topics that support your goal? - what problems do your customer have? - what are the benefits of having your service? - how can your service improve their business/life? ✍️ From there you'll have lots of ideas. Your last job will be to prioritize and write the posts to publish.

A framework helps with the worst problem, consistency. The most difficult challenge is to keep the consistency to achieve results. If you don't have a framework, you'll face difficulties whenever you're not feeling inspired. Relying on inspiration don't last long. Relying on a framework is lasting as long as you want. A framework, SOP, routine, call it what you want, but that's the secret to consistency. With time, you'll have enough data to adapt your content according to the ones performing better. Then your content is always going to be improving while you're taking less time to create them. Less time creating posts and results getting better? That's what a great framework does.

For any content strategy to be effective you need to start with business goals. What are you hoping to achieve? Is there a specific audience are topic area where you want to increase awareness? Do you need more leads? Are you looking to cross sell existing customers? Your content strategy is the thinking that connects your goal to a set of tasks. Without it, you will engage in “random acts of content” that may or may not contribute to your most pressing objectives.