How can you use customer advocacy in product marketing?

1 Identify your advocates

The first step to use customer advocacy in product marketing is to find out who your advocates are. These are the customers who are most likely to recommend your product to others, and who have a high level of satisfaction, loyalty, and engagement with your brand. You can identify your advocates by using various methods, such as surveys, reviews, referrals, testimonials, social media mentions, or ratings. You can also segment your advocates based on their characteristics, preferences, and behaviors, so you can tailor your communication and incentives to them.

4 Measure and optimize your advocacy efforts

The final step is to track and analyze the impact of your advocacy efforts on your product marketing goals, and to optimize your strategies accordingly. You can do this by using various metrics, such as advocacy rate, referral rate, conversion rate, retention rate, or lifetime value. You can also use tools, such as analytics, dashboards, or surveys, to monitor and evaluate your advocacy programs, campaigns, or activities. Moreover, you can use feedback, reviews, or testimonials to identify your strengths and weaknesses, and to improve your product, service, or customer experience.

Customer advocacy can be a valuable asset for your product marketing, as it can help you reach new audiences, increase your reputation, enhance your customer loyalty, and grow your business. By following these four steps, you can use customer advocacy in product marketing effectively and efficiently.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?