How can you use the endowment effect to increase the perceived value of your copy?
You've probably heard of the endowment effect, a psychological phenomenon that makes people value something more once they own it or feel attached to it. But did you know that you can use this effect to increase the perceived value of your copy and persuade your readers to take action? In this article, you'll learn how to apply the endowment effect to your copywriting and boost your conversions.
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