How can you use the hero's journey to create a compelling sales pitch?

1 The hero's journey stages

The hero's journey consists of 12 stages that can be grouped into three acts: departure, initiation, and return. While you don't have to follow them in order, you should include the most relevant ones for your sales pitch. To start, you introduce your prospect's current situation, pain points, and needs in the ordinary world stage. Then, you present your product or service as a solution or opportunity for your prospect in the call to adventure stage. After that, you acknowledge your prospect's objections, doubts, or fears about your offer in the refusal of the call stage. You establish your credibility, authority, and trustworthiness as a guide or advisor for your prospect in the meeting with the mentor stage. To persuade your prospect to take the first step or action towards your offer, such as signing up for a trial, booking a demo, or downloading a lead magnet, you cross the first threshold stage. You then show your prospect how your product or service works and what benefits and features it has in the tests, allies, and enemies stage. As you prepare your prospect for the final decision or commitment in the approach to the inmost cave stage, you address their last-minute concerns, questions, or hesitations in the ordeal stage. You then show them the results they will get from your offer in the reward stage. As you follow up with them in the road back stage and provide support and additional value to ensure their satisfaction and loyalty, you show them how your offer has transformed their situation in the resurrection stage. Finally, you ask them for referrals and testimonials in return with the elixir stage so they can share their success story with others.

2 How to apply the hero's journey to your sales pitch

Creating a compelling sales pitch using the hero's journey requires research and planning. Start by identifying your target audience and their needs, goals, and desires. Then, define your product or service and its unique value proposition, benefits, and features. Craft your main message and call to action to align with your audience's needs and goals. Choose the most relevant stages of the hero's journey for your pitch, mapping out the key points, stories, and emotions you want to convey in each stage. When writing or rehearsing your sales pitch, use clear, concise language and incorporate storytelling techniques like anecdotes, metaphors, contrasts, and questions. Finally, test and refine your sales pitch based on feedback, results, and data.