How can you use multidimensional scaling to analyze social networks?
Multidimensional scaling (MDS) is a data analysis technique that helps you visualize the similarity or distance between different objects or entities. In social network analysis, you can use MDS to map the relationships between individuals or groups based on some measure of their interaction, communication, or influence. In this article, you will learn how to use MDS to analyze social networks and what benefits and challenges it offers.