How can you use stakeholder mapping to respond to athlete misconduct?

1 Step 1: Define the issue

The first step is to clearly define the issue that you are facing and the objectives that you want to achieve. For example, if your athlete is accused of doping, you need to determine the facts, the consequences, and the actions that you can take to resolve the situation. You also need to establish your goals, such as restoring trust, protecting your brand, or complying with regulations.

4 Step 4: Engage the stakeholders

The final step is to engage the stakeholders based on their position on the stakeholder matrix. You need to communicate with them in a way that addresses their concerns and expectations, while aligning with your objectives. For example, those with high interest and high power (e.g. sponsors or regulators) should be managed closely, and you should involve them in your decision-making process, consult them regularly, and keep them informed of your actions. Those with low interest and high power (e.g. competitors or media) should be kept satisfied by monitoring their views and interests, as well as keeping them satisfied with your performance and reputation. Those with high interest and low power (e.g. athletes or fans) should be kept informed of your decisions and actions, and you should explain the reasons and benefits behind them. Finally, those with low interest and low power (e.g. suppliers or local communities) should be monitored for their activities and opinions, and updated occasionally. Using stakeholder mapping can help you respond to athlete misconduct in a more effective and strategic way, allowing you to minimize the negative impacts and maximize the positive outcomes of your decisions.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?