How can you use your logo to reinforce your theatre company's brand message?

2 Design your logo

Once you have your brand message, you can start designing your logo. Your logo should be a visual representation of your brand message, using colors, shapes, fonts, and symbols. Depending on your budget and skills, you can use online tools, hire a professional designer, or do it yourself. When creating a logo that reinforces your brand message, choose colors that match your brand personality and mood. For example, red can convey passion and energy while blue can evoke trust and calmness. Pick shapes that suit your brand identity and style; circles can suggest unity and harmony while squares can imply stability and reliability. Select fonts that reflect your brand voice and tone; serif fonts can communicate tradition and sophistication while sans serif fonts can convey modernity and innovation. Use symbols that represent your brand values and attributes; a star can symbolize excellence and creativity while a mask can indicate theatre and performance. Make sure your logo is simple, memorable, and scalable; avoid using too many colors, shapes, fonts or symbols that make it cluttered or confusing. Your logo should be easy to recognize and reproduce in different sizes and formats.

3 Apply your logo

After you design your logo, you need to apply it to your theatre company's touchpoints, such as websites, social media, flyers, posters, tickets, programs, merchandise, and signage. Doing so will help you build brand recognition and loyalty. To ensure effective logo application, use the same logo version and color scheme across all points of contact. Additionally, follow the logo usage rules and guidelines that specify the minimum size, clear space, background colors, and other do's and don'ts. You may create a logo style guide to document and communicate these rules and guidelines to your team and partners. Lastly, make sure to balance your logo with other design elements; it should be prominent but not overpowering or distracting. Use fonts, colors, images, and layouts that complement your logo and brand message.

4 Test your logo

The final step to use your logo to reinforce your brand message is to test it. Testing your logo is an important way to evaluate its effectiveness, appeal, and relevance. You can ask for feedback from your audience, collaborators, and sponsors through surveys, interviews, focus groups, or online platforms. When testing your logo, consider questions such as: does it communicate your brand message clearly and accurately? Does it match your brand personality, identity, and style? Does it stand out from other theatre companies' logos? Does it create a positive and memorable impression of your theatre company? Does it inspire trust, interest, and engagement with your theatre company? Use the feedback to identify the strengths and weaknesses of your logo, and make any necessary adjustments or improvements.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?