How can you use your marketing skills to give back to social causes?

Marketing is a diversified zone. You got to find your stuff out of it. It can help you to make something out of zero to top. - Along with business growth, this is something that can actually help you to voice out your thoughts for any particular cause. There are tons of causes that are still unheard, and with your skills you can come up with some content about those and spread awareness through your marketing skills.

Know your business' why and align that to a cause. Your passions and values can also be translated into effortless marketing.

On one hand, a cause that aligns with your values will keep motivating you & fuel you to deliver better. On the other hand, something that doesn't aligns with your values, will make you hollow in no time. You won't have much to give to the community & everything will go in vain!

See, the idea is simple. When you choose a cause that aligns with your values, you become more accountable. You also will feel much closer to the cause, and be more determined to fight for it. The Famous Global Marketer, Dot Lung, worked on Ladies, Wine & Design. This is a Movement founded by Jessica Walsh, which aims to open a dialogue between women in creativity and why are there only 7% of women in leadership positions in the creative industry. This was a cause that closely aligned with Dot Lung's values and she faced discrimination when she started out. Lung used her marketing skills to grow the Barcelona chapter to over 10k women in less than a couple of months. This is why you should find a cause that is close to your values

Marketing as a term is quite broad, yet it requires hyper personalization and targeting to achieve any real success. When it comes to social causes, here are a few ways I think we can contribute via our marketing skills: 1. Raising awareness about social topics in interesting ways that grab attention. 2. Activating the emotion of the viewer to make the social cause relatable for them. 3. Provide free training sessions and volunteer for non-profit organizations. 4. Build open-source marketing templates and guidelines that can be used by non-profit organizations. 5. Integrate social values in their own marketing practices and help build (and promote) corporate cultures that will pave the way for others to follow in their footsteps.

Volunteering also helps you gain deeper insights & makes you aware about the know- how of the field in-depth. Thus, volunteering has two-fold benefits- for you as well as the company you work for.

Suppose you choose human rights as one of the causes that you want to contribute to. Now you can find a few organizations or individuals who are working for this cause. - A simple LinkedIn search will help you to find a lot of people and concerned details. - Talk to them and find out how you can help them with your marketing. You can help them to broaden their reach and contribute more to society. You can help them in their campaigns and let more people get benefit out of it.

Ask any nonprofit professional, it's far too common for nonprofit staff to have too little hours in the day to get it all done. It's also far too common to have staff managing projects they have no experience or training in. Marketing is often too expensive for a nonprofit to hire a professional. Therefore, it gets bumped down to the bottom of the to do list or handed off to the youngest person in the office. If you have capacity and the heart to help, I suggest emailing your favorite cause today! Bonus, offer to bring the overworked employee coffee so you can see how you can help. Make sure to explicitly state you want to volunteer. You could drastically change a nonprofit by offering this kind of support.

Further to this, becoming a mentor on platforms such as DigitalBoost, ADPList, and Meander has enriched my experience. I've had the opportunity to guide several charities in optimising their web presence, refining social media strategies, and navigating paid media ventures like PPC traffic via Google Ads. While these platforms operate on a voluntary basis and monetary compensation is non-existent, the joy derived from contributing to positive change is unparalleled and immensely rewarding. It is invigorating to know that our expertise can facilitate meaningful transformation and fuel initiatives striving for societal betterment.

This is the beauty of giving back. Some organizations might have volunteer opportunities available, and some might not have anything available online. Don't let this stop you from asking about their marketing needs. They might have a person doing marketing for them or even a team, but you can still contribute by providing monthly coaching or even supporting special projects to alleviate their team's load.

As marketing professionals, we possess the power to go beyond business promotions and impact society positively. Social marketing, applying marketing principles for social good, enables us to influence behaviors and attitudes beneficial to individuals and communities. Crafting our social campaigns, whether advocating blood donation or sustainable practices, is an opportunity to leverage our skills. We can harness various channels – social media, blogs, podcasts, videos, and more – to create a real impact, leaving a legacy of positive change. So, let's make marketing a force for good, one campaign at a time.

As a marketer, you're good at communicating. Use that power to start an online petition and find supporters on social media. Go to the media and talk about your cause. Work on your campaigns and check KPIs, like the number of new followers. Together we are strong!

Definitely drafting a compelling message and a creative social media campaign can go a long way. The best part is that you can just use organic social media tactics to spread the message across. The fun part for you as a marketer is to use your imagination set your smart goals for the campaign and enjoy supporting a cause you really care about.

One thing I found helpful, especially if you work for a small shop nonprofit is to look at what other for profits have done when they start out —and develop something creative with all voices heard using mentors in venture or social enterprise sectors. Use Canva and Constant Contact as sources to add the creative to a unique perspective and go for that unusual barking area. You never know what could happen.

1. Promote their events and news on social media. 2. Write your own blurbs or articles that support and promote their mission and good works. 3. Contact them and offer your services as a volunteer.

If you are good at marketing, why keep it to yourself. Share your knowledge with society, and help them to scale their skills up. - You never know, one e-book or online course can help them a lot to bring growth in their career. - Compile what you have learned in your journey and start helping people to contribute to the whole society.

Encourage businesses to engage in cause marketing by showing them the benefits of aligning with social causes. Help them develop campaigns that support these causes while boosting their brand.

I'll start this with a quote from Spiderman: "With great power comes great responsibility". So, we also have responsibilities when we become professionals in our field of marketing. So I truly believe that we need to spread our knowledge and know-how. No matter if you make a free webinar, short e-book, or free lecture at the universe. There are a lot of options. And that works for both sides. When we're teaching something we're mastering this information. It's called the "protégé effect" - when it comes to general knowledge, explaining concepts that you’re interested into people who aren’t familiar with them can help you improve your understanding of those concepts. It's a win-win situation. Always!

One way I find giving back to society is to help new comers in the industry. There is a huge vision gap. You cannot build a vision for anyone else. But surely you can help other people to define their values and refine their vision

I strongly advocate for mentoring as a method of knowledge sharing. It’s a mutually enriching experience that allows for both consolidation and reflection on one’s knowledge. Witnessing the success of those you’ve mentored is exceptionally rewarding, creating a ripple effect of empowerment and fostering a community that aspires for collective societal advancement.

I strongly encourage eligible non-profit or NGO organisations to explore the Google Ad Grants program, a resource that can allocate up to $10,000 in ad spend per month. Additionally, keep an eye out for programs like “Ads for Social Impact” from Microsoft or “LinkedIn Ad Grants” when they become available, as they can provide invaluable support to your organisation's advertising efforts. Furthermore, consider leveraging on-Facebook donation ads. They offer a simplified approach to track donations directly on Facebook without the need for intricate integrations, enabling organisations to run ROAS (Return On Ad Spend) campaigns effectively to augment donation collections.

There are multiple social causes that need support to be heard. If there is a cause that you are passionate about, you can connect with NGOs working in that field and help them voice it out louder. 1. You get to help a cause 2. You get to build your portfolio How can you help them? 1. Create a social media presence for them 2. Help them create a solid website 3. Write content outlining their cause 4. Maintain a digital record of their work 5. Create and maintain a community 6. Conduct online and offline marketing campaigns

Offer your marketing expertise to non-profit organizations or grassroots initiatives on a pro bono basis. Help them create effective marketing campaigns, develop social media strategies, or optimize their websites.

Every individual and every organization has an opportunity to create a positive impact on social change. Why not use your skills and expertise to give back? Marketing is a great and potent tool that can raise awareness, drive action, and inspire change. Here are some practical ways to leverage your marketing skills with a cause that aligns with your values: 1) Craft a Purpose-Driven Brand Story 2) Create Marketing Campaigns 3) Leverage Social Channels 4) Collaborate with Nonprofit leaders 5) Inspire Employees and Members engagement Join a cause and give back!

One way is to collaborate with the societies who are working in the same field as your brand. In this way both the NGO and your Brand will get benefit. Along with it society will also get benefit from the collaborative efforts.