How can you use your personal brand to create a sense of urgency for social causes?

Personal brand can be one of the best ways to induce a sense of urgency for social causes. In my view, story telling engagements works really well. I feel the best approach would be to present the criticality of the cause in an anecdotal manner. The personal brand spokesperson should be passionate about the cause which will increase the credibility & intensity of the communication leading to influence the user behaviour in a positive manner.

Always start with WHY! What are you passionate about, that lights you up and fulfils you? What keeps you awake at night? What legacy or impact do you want to make in this world. This forms a meaningful, sustainable and purpose-led brand foundation for greater impact.

If one is really passionate about the cause it can add tremendous value to the branding effort. If your long term interest in the cause can be demonstrated then that can be a great way of building your personal brand in alignment with the cause that matters to you

Definitivamente toda marca personal debe pensarse desde su propia responsabilidad social personal y utilizar su talento e influencia para movilizar causas sociales, propias o comunes. Nuestra marca personal es nuestro legado y dejamos huella al mundo con nuestro propósito y el de otros.

In my experience in both my personal and professional life, my purpose has always been centered around impact, where can I make the most impact, and where my actions serve not only to satisfy and fulfill my purpose but also serve as an example of how find your purpose and strategizing and acting to fulfill it. Once I figured out my purpose with the help of good, bad, and horrible family, life, and work experiences, examples, and mentors, everything became a little easier and very clear. My purpose is simple: kindness, respect, and acceptance from the heart, adding value from the mind and heart and having fun at it. Everything else has been falling into place after I figured this out.

“Do what sets you on fire and they will come watch you burn! “ Media will eat up your impact work, invite them with a press release about your initiative and begin to drive awareness and credibility through articles, publications and radio interviews Connect with others players with the same mission, to collaborate and amplify impact.

La coherencia de la marca personal es su credibilidad. Es en el sentir, actuar y pensar en coherencia que construyes confianza entre lo que eres y haces y tu audiencia lo percibe así con transparencia.

Play it, be it... Coherence, be what you are with humility, stay curious, and be open to listening and learning from your peers. You might be, or consider yourself an expert, or knowledgeable in one or many areas, but in my experience, there is always something you don't know, a situation you have not had experience with, someone who knows or has more or a different view or experience than you, and others than now less. Sharing, and expressing your views and knowledge with openness and humility, and by being coherent and transparent in thought and actions is how you build trust, and gain credibility, and the respect of your community and the causes you support. All is an extension of who you are.

When you're trying to influence someone to care about a social cause, you are the guide in the story and they are the hero. As the guide, you need to quickly exude trust signals that display your credibility. Credibility comes from two things: empathy and authority. People need to first understand that you care--you've been in their shoes and secondly, that you know how to solve the problem because you've done it before.

Cuando el propósito se comparte, la magia ocurre pues te sorprenderás al saber que hay muchas más personas que vibran con un propósito común, es con ellos con quienes haces comunidad y co-creas los cambios que esperar ver en el mundo. Tu marca personal es tu propósito, compartirlo con otros es lo maravilloso.

I would say that community is about showing up, being an active part of it, a positive member of it, very simple. Show up for it, add value to it, do not brag about it, not show up for "show", spread the word, collaborate, participate productively and honestly, don't overdo it, just do it. There are many ways to be present and active in a community, be it by physically working for it, or by showing your support by helping spread the word, sharing a link, or simply liking or disliking an opinion, comment, post, etc. Show up with respect, kindness, and honesty, and add value to the community. In my opinion, that is how to create, build, or help a community grow, by showing up for it.

¡La Marca Personal con propósito vibra! Te invita a tomar acción. Una marca personal no debe pensarse para su interés personal sino para servir a otros. Cuando lo piensas así, te esmeras por la verdadera conexión emocional y humana más allá del ego.

While you need people to follow you when there is a sense of urgency, Leading by an example is something which will work in your favour. It’s easy to use communication tactics and try compelling audience for a cause or call for action which only people close to you might respond to. Certainly it will generate some traffic but the strength of character, trust and goodwill that your personal brand carries shall make a huge difference in such social situations that demands urgent call for action. In addition to above attributes, a human with decency, reasonable common sense and professional competence can enhance call for action by Appealing and attracting, wider and trustworthy audiences in an organic fashion.

I learned years and years ago that asking, recording, or saving information and metrics, and analysis are simply fundamental to improving, correcting, implementing or just stopping failed initiatives, actions, or products. Gutt feeling is a big part of any initiative, action or decision-making, but if you do not decide on a few simple metrics to measure your actions or initiatives, then you are wasting time, not being effective, period. How would you know if you are moving in any direction if you do not measure and analyze results? How would you help yourself and your projects gain traction, have an impact and acknowledge success or failure if you are not tracking results? you cannot.