How can you use YouTube to showcase your expertise?

Choosing a niche should almost come naturally. What are you good at? What do you do for fun? What do you do for work? Don't try to re-create something that will be difficult for you because you YouTube is a long game. If you're not enjoying what you're doing, it will be hard to sustain. For the first while you may not get many views, think about what you would still enjoy doing even if it's not producing the results you hoped it would.

YouTube is a potent platform to showcase expertise. In my work as a digital marketer, creating niche-specific content on YouTube significantly elevated our brand presence. I tailored content to address common challenges in digital marketing, positioning our brand as an industry authority. Personally, consistency proved pivotal; a regular posting schedule fostered audience engagement. Collaborating with influencers in the field boosted reach and credibility. Leverage YouTube's vast audience by crafting valuable, consistent content tailored to your niche, and consider strategic collaborations for broader impact.

YouTube serves as a platform for showcasing expertise through tutorials, discussions, and educational content. Creators can visually demonstrate their skills, building credibility and attracting a global audience, establishing themselves as authorities in their respective fields.

Avoid attempting to replicate content that might be challenging for you, as YouTube success takes time. It's important to enjoy what you're doing; without this enjoyment, it will be tough to keep going. Initially, you may not receive many views, so focus on creating content that you would still find fulfilling, even if it doesn't yield the desired results right away.

The first step is to start today if you haven't already. Don't worry about the content or number of views. Consider your YouTube channel as an investment in an asset. The longer your channel exists and the more content it has, the higher its intrinsic value becomes. Once you have established your channel, share content in line with your brand objectives, and analyze data without fixating on the number of subscribers. The initial phase is ideal for experimentation and content testing. Use data to determine the value your audience seeks in your content and make a strategy. Check which content your audience like and what does not. Listen to comments, understand discussions, and identify points where they drop off from the video, etc.

I'd always give out free valuable content before asking for anything. Keep in mind the give and ask ratio. Give first, than ask.

In my experience, YouTube is perfect for sharing extended examples. Think of social media platforms like beakers. One slightly bigger than the other. Tailor your content to fit each beaker. So from small to big, here's what you can do. Write about a subject suited for your niche. Start with a tweet on X. Keep it brief. Now take it to LinkedIn or Facebook and write a bigger piece about this topic. Maybe add a visual too. Now take it into a blog article, add sources and statistics and some personal experience. Then comes YouTube. Use the content you've written so far and create a script from it. People love seeing the person behind the keyboard. It's a great way to share a bit of you personality!

Create valuable content by understanding your audience, offering solutions, maintaining high quality, adopting a consistent posting schedule, and experimenting with diverse formats. For instance, as a fitness content creator, I saw increased engagement and a growing audience by consistently providing quality workout routines, nutritional tips, and addressing common fitness misconceptions.

In working with plastic surgeons and dermatologists, some of the most valuable content to connect to prospective patients has been a combination of Treatment Spotlights that feature a particular surgery or treatment including B&As, benefits, and FAQs to establish the practice as an authority in the area coupled with Behind-the-Scenes content that humanize the practice and humanizes the team. With the introduction of shorts, it has been fun to play around with shorter, TikTok style videos to hook the viewer in combination with longer form binge-worthy videos for those trying to educate themselves before making a consultation.

On YouTube, show what you know by making helpful videos. Share useful tips or solutions your viewers can use. First, research your topic and know what your audience likes. Plan your videos based on that. Make sure your videos are good quality. This way, you're giving your audience something valuable, and they'll see you as an expert.

Optimize your YouTube channel for growth by conducting keyword research, creating compelling thumbnails, maintaining clear channel branding, crafting an engaging channel trailer, and organizing content into playlists. For instance, on my tech review channel, these strategies led to higher search rankings, increased click-through rates, and improved overall engagement.

Pivot from long videos to Shorts. It's such an underused format and platform and provides a whitespace. Long videos take a much more programed and serialised approach. Has longer shelf life but takes a lot of resources. SHORTS are the thing.

One key to success. Big YouTubers collaborate, not compete. The small ones compete because they want to be the best. Don't make the same mistake.

Shift your focus from long videos to YouTube Shorts. This format is currently underutilized, offering a unique opportunity in a less crowded space. While long videos require a more structured and serialized approach and can have a longer lifespan, they also demand significant resources. YouTube Shorts, on the other hand, are emerging as a key medium. They are less resource-intensive, quicker to produce, and can capture the audience's attention effectively in a brief timeframe, making them an increasingly popular choice for content creators seeking to engage and grow their audience efficiently.

Google and YouTube are interconnected with each other. When your video is properly optimized by SEO, it helps you to get more visibility. Your title, thumbnail, and description of the videos are really important. And the most important thing is consistency. Consistency is the key to success:)

Boost your YouTube presence by collaborating with others. Partner with influencers or creators in your niche to tap into their audience. Collaborative content exposes your channel to new viewers, fostering mutual growth. Ensure alignment in content style and audience demographics for maximum impact. In my experience, collaborating expanded my reach significantly, introducing my content to a broader audience and enhancing overall engagement.

First change yourself, than the world. Once you know what you like to post, it's time to take it to the next level. Start networking and collaborating.

AdSense is a good source of revenue when it comes to the platform. However, be careful when you start to take sponsor deals. Only pick the ones you really do like. Remember you only have one image, once it goes dies, you cannot get it back. Think always on the long run.

Monetize your expertise on YouTube by leveraging various income streams. Utilize AdSense for ad revenue, explore sponsorships and affiliate marketing for additional income. Develop and sell merchandise relevant to your content. In my experience, diversifying income sources increased revenue stability. Prioritize authenticity and choose monetization methods aligned with your audience to ensure sustained success.

YouTube Studio is the best way to track your progress. In the beginning, YouTube needs more and more data to analyze and give exact data that will help you to get better results. This is why, you need to be consistent for at least more than 1 year to help youtube collect more data for yourself:)

God! To be fact, it is really difficult at this point to showcase the expertise unless you try something really NEW! Let me explain in detail. Youtube is mostly used for entertainment purposes, so if your skill is in entertainment/lifestyle, its a perfect place. But if you want to enter into education/Professional jouneys etc, you need to figure out a combination of "Fun plus Learning" mode that attracts audience. Dearest example: Finance with Sharan. And it depends on ur commitment too. If u are really serious, then make sure 1. Fun plus Showcase of Expertise 2. Collaboration with Strong subscribed Youtubers 3. Playing with keywords 4. Fous on content & Delivery/execution With all these, you will definetly achieve your goal.

My YouTube channel had 500 subscribers for over 7 months in 2018 I felt extremely discouraged because sometimes I will loose some subscribers after making a new video. I had to try something different so I started collaborating, I made videos with people on the same niche, I work on my sound system, I stayed consistent with uploading videos 2 times a week. All these and more took my channel from 500 sub to 5k within 3 months