How can you visually showcase your media services on Instagram?

Instagram is one of the most popular and visual social media platforms, with over 1 billion monthly active users and 500 million daily stories. As a media sales professional, you can leverage this platform to showcase your media services, attract potential clients, and build your brand reputation. But how can you create engaging and eye-catching content that showcases your media services on Instagram? Here are some tips to help you visually showcase your media services on Instagram.

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1 Define your goals and audience

Before you start posting, you need to define your goals and audience for your Instagram account. What are you trying to achieve with your media services? Who are your ideal clients and what are their pain points, needs, and interests? How can you position your media services as a solution or a benefit for them? By answering these questions, you can craft a clear and consistent message that resonates with your target audience and aligns with your goals.

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Beatriz Faes

Content Strategy | Social Media | Creative Data | Founder of the Marketing Updates and Entre Empregos communities
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Divulgar produtos ou serviços no Instagram necessita antes de tudo de estratégia: com quem você quer se comunicar? Quais os interesses do seu público? Questões demográficas e regionais podem ser consideradas, mas não são as principais, acredite. E, também, muito importante: quais são os objetivos do seu negócio? Se você não tem clareza do seu objetivo, pode estar parecendo "cool" e entrando em "trends" que não vão levar sua marca a lugar nenhum.

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2 Choose a theme and style

To visually showcase your media services on Instagram, you need to choose a theme and style that reflects your brand identity, values, and personality. A theme is the overall look and feel of your account, such as the colors, fonts, filters, and layout. A style is the tone and voice of your content, such as the captions, hashtags, and emojis. A theme and style can help you create a cohesive and attractive feed that showcases your media services and sets you apart from your competitors.

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Beatriz Faes

Content Strategy | Social Media | Creative Data | Founder of the Marketing Updates and Entre Empregos communities
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Já ouviu falar da participante Juliette do BBB? Durante o período do reality, o perfil dela foi administrado por uma equipe que trabalhou sua identidade visual - tons alaranjados, com elementos que remetiam ao Nordeste; e tom de voz - simples e acolhedor. Por que estou dizendo isso? A sua marca precisa se posicionar visualmente. Quais são as cores do seu guia de marca? Que elementos - como emojis - podem ser associados à comunicação? Como utilizar as cores conforme a narrativa abordada no conteúdo? Assim como, o tom de voz: sua marca é mais descontraída ou mais formal? É preciso definir esses elementos para construir presença. Você está disputando um oceano de atenção, se sua marca não tiver coerência visual, esqueça a atenção.

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3 Create a content mix

To visually showcase your media services on Instagram, you need to create a content mix that showcases your expertise, value proposition, and client testimonials. A content mix is the variety of content types and formats that you use to communicate your message and engage your audience. Some examples of content types are photos, videos, carousels, reels, stories, and live streams. Some examples of content formats are behind-the-scenes, case studies, tips and tricks, Q&A, polls, and challenges. A content mix can help you showcase your media services in different ways and appeal to different preferences and behaviors.

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4 Optimize your profile and posts

To visually showcase your media services on Instagram, you need to optimize your profile and posts for discoverability and conversion. Optimizing your profile means using a clear and catchy bio, a professional and relevant profile picture, a link to your website or portfolio, and highlights to showcase your best work and offers. Optimizing your posts means using relevant and popular hashtags, keywords, tags, locations, and calls to action to increase your reach, engagement, and leads.

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5 Analyze and improve

To visually showcase your media services on Instagram, you need to analyze and improve your performance and results. Analyzing your performance means using Instagram insights or other tools to measure your key metrics, such as impressions, reach, likes, comments, shares, saves, clicks, and conversions. Improving your results means using the data to identify what works and what doesn't, and making adjustments to your strategy, content, and tactics accordingly.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you visually showcase your media services on Instagram?

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2

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1 Define your goals and audience

2 Choose a theme and style

3 Create a content mix

4 Optimize your profile and posts

5 Analyze and improve

6 Here’s what else to consider

Media Sales

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How can you visually showcase your media services on Instagram?

1

2

3

4

5

6

1 Define your goals and audience

2 Choose a theme and style

3 Create a content mix

4 Optimize your profile and posts

5 Analyze and improve

6 Here’s what else to consider

Media Sales

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