How can you work with micro and nano-influencers on a budget?

Influencer marketing is a powerful way to reach your target audience, but it can also be expensive and time-consuming. If you have a limited budget, you might think that working with influencers is out of your reach. But that's not true. You can still leverage the benefits of influencer marketing by working with micro and nano-influencers. These are influencers who have smaller but more engaged and loyal followers, usually between 1,000 and 10,000. In this article, you'll learn how to find, approach, and collaborate with micro and nano-influencers on a budget.

1 Define your goals and budget

Before you start looking for micro and nano-influencers, you need to have a clear idea of what you want to achieve and how much you can spend. Do you want to increase brand awareness, generate leads, drive sales, or something else? How will you measure your success and ROI? How much can you afford to pay or offer in exchange for influencer content? Having these answers will help you narrow down your search and negotiate with potential partners.

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Nycole Hampton

Integrated Brand Marketing Leader | Speaker | Adjunct Professor
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It's ok to have a small budget IF you do the following things to set yourself up for success. 1. Be realistic with what your budget can achieve. Socialize internally as a "test" program/campaign. That helps level set expectations. 2. Don't try to achieve everything but know what can help you build a case for larger budgets and more projects. Could be great consumer response, building brand affinity, reviews, respectable traffic/spend, etc. 3. Don't build your program in a silo! Can you leverage some of the budget for paid to amplify? Make sure the content is getting use in social and as many places as possible like newsletters, etc. PRO TIP: The more value you can build behind a piece of content the more cost effective it appears.

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2 Identify relevant micro and nano-influencers

The next step is to find micro and nano-influencers who are relevant to your niche, audience, and goals. You can use tools like BuzzSumo, Upfluence, or AspireIQ to search for influencers by keywords, hashtags, or topics. You can also browse social media platforms like Instagram, YouTube, or TikTok to discover influencers who create content related to your industry or products. Look for influencers who have a high engagement rate, a positive sentiment, and a genuine interest in your brand.

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Shibani Das

Senior Campaign Manager @ QuillBot | Influencer Marketing | Social Media | Strategic Brand Management
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Scouting out influencers is one of the most important thing to ensure your success in influencer marketing. Here are few hacks that you can consider while searching for influencers - 1. The first and foremost thing is to decide the niche and genre of content creators that you want to go for. Then search those keywords on social platforms. Creators often use hashtags in the genre they are creating content. 2. Find a mega influencer in that category. You will find a lot of micro and nano influencers in their comment section. 3. Once you find a relevant influencer then you can search for a similar account ( it's available in meta) and you will find a lot of Influencers similar to that genre.

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3 Reach out and build relationships

Once you have a list of potential micro and nano-influencers, you need to reach out and build relationships with them. You can send them a personalized email or DM, introducing yourself and your brand, and explaining why you think they would be a good fit for your campaign. You can also compliment their work, share some common values, or mention a mutual connection. The goal is to make a good impression and start a conversation, not to pitch them right away.

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Shibani Das

Senior Campaign Manager @ QuillBot | Influencer Marketing | Social Media | Strategic Brand Management
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Always start your first DM with a compliment and let them know why you are interested in them and what value they can add by collaborating with your brand. Give a brief description of your brand and share how it can add value to their audience as well.

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4 Negotiate the terms and expectations

After you establish a rapport with the micro and nano-influencers, you can move on to negotiating the terms and expectations of the collaboration. You need to be clear and transparent about what you want them to do, how much you can pay or offer them, and how you will track and measure the results. You also need to respect their creative freedom and authenticity, and avoid being too controlling or demanding. You can use a contract or an agreement to formalize the details and avoid any misunderstandings.

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5 Support and amplify their content

The last step is to support and amplify the content that the micro and nano-influencers create for your brand. You can do this by liking, commenting, sharing, or reposting their content on your own channels, or by featuring them on your website, blog, or newsletter. You can also encourage your followers to engage with their content, or create a hashtag or a challenge to generate more buzz. By supporting and amplifying their content, you can increase your reach, exposure, and trust.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Shibani Das

Senior Campaign Manager @ QuillBot | Influencer Marketing | Social Media | Strategic Brand Management
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Always give creative freedom to influencers, as they know their audience well, but on the other hand, it's also important to make sure that brand alignment is going well. This can be achieved through open communication.

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How can you work with micro and nano-influencers on a budget?

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1 Define your goals and budget

2 Identify relevant micro and nano-influencers

3 Reach out and build relationships

4 Negotiate the terms and expectations

5 Support and amplify their content

6 Here’s what else to consider

Influencer Marketing

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How can you work with micro and nano-influencers on a budget?

1

2

3

4

5

6

1 Define your goals and budget

2 Identify relevant micro and nano-influencers

3 Reach out and build relationships

4 Negotiate the terms and expectations

5 Support and amplify their content

6 Here’s what else to consider

Influencer Marketing

Rate this article

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