How can you write better for social media and blogs?

Writing for social media and blogs is like throwing a perfectly tailored outfit at your audience. Knowing their style, preferences, and interests is the secret to making them want to strut down the virtual runway of your content. So, dress to impress, because when you know your audience, your words become the trendiest fashion statement in the digital world!

My diverse journey, from direct patient interactions (B2C) to engaging industry leaders (B2B), deeply influences my approach to crafting relatable social media and blog content. B2C experiences taught me audience empathy, akin to understanding patient concerns. In B2B, my focus was on increasing ROI by identifying pain points and providing solutions. This honed my research skills, aiding keyword optimization for SEO. Crafting compelling headlines, delivering value, visual storytelling, and fostering engagement all stem from this unique blend of insights, enabling effective content creation on social media and blogs that provides substantial value to my audience.

If you are writing with a purpose and you want to prove that whatever you are calling attention to is important and you know this will be a heavy lift it may take time to see any effect. You may have to find fresh takes on articles that repeat a point but offer a new point of view. Wellness, for example, can be a tough topic to address because many people are hesitant to change comfortable habits. Selling also may require trying out various approaches and may take patience and creativity. Don’t be afraid to be thoughtfully repetitive.

That is true First decide the tone of your writing One post - One goal If you are going to educate them, educate Never include all kinds of messages in one post. This way you will have more clarity. Always Be clear not clever!

Your headlines are what make the reader decide whether to stay or to scroll away. The best way to write a catchy headline that will make your reader stay in your social media post or blog is to give the information of your post right away in your headline in the form of numbers or as benefits.

Crafting a catchy headline is like sprinkling a dash of stardust on your words, transforming them into irresistible nuggets of curiosity. It's the magical potion that lures readers in, making them dance to the rhythm of your content. Let your headlines become the pied pipers of the internet, leading the way to a captivating read!

People are not running around with dictionary So always make your writing As Simple as possible As clear as possible Use 4th standard language But remember sooner you realise this, the better you will write

Don’t be shy about adding to your vocabulary. Buy a book that helps build vocabulary. Read and keep a list of new words you encounter. Study English words that have Greek and Latin roots and the growth of your vocabulary will be exponential. Always check your spelling and, if you use a new word, make sure you are using it correctly. Use your phone. Invest in a good dictionary.

Think of using language so simple your future kid can understand and explain to their friends. Use words that are simple and easy to eyes as well as brain because no one will search the meaning and just leave the blog unread or anticipate the meaning which can be inaccurate, and your blog will lose its essence. Alternative: There are tools to do that but if you have a teenager at home who can study and understand the topic you are writing about, let them read and give you feedback.

I like to use video wherever possible, including company homepages, product pages, etc. Many people are visual and don't want/like to read. Make sure to keep videos short and crisp (I'd say 50 seconds max). Take the time to script them with simple language that conveys your product's value, etc. At the same time, make sure the written copy on your page or post, complements the video with a short, catchy message that will help the viewer understand why they want to click the video and watch. A few technical tips, audio is critical so even if you are a beginner, make sure to invest in good microphone, tripod, etc. For editing, I've used Descript which is amazing for newbies.

I can write better for social media and blogs by understanding the specific audience and tailoring the content to their interests and needs. Of course, keeping the language engaging, incorporating visuals, and maintaining a conversational tone help in creating content that resonates with readers. Utilizing strong headlines, clear calls-to-action, and consistency in posting also contribute to better performance. Believe me, a mix of creativity, strategic planning, and focusing on providing value can make social media and blog writing more effective and compelling.