How can you write a winning cover letter?

1 Know your audience

The first step to writing a winning cover letter is to research the company and the role you are applying for. This will help you understand what the employer is looking for, what their values and goals are, and how you can fit in their culture and vision. You can use the company's website, social media, news articles, or industry reports to gather information. Then, use this knowledge to address the cover letter to the right person, mention relevant details about the company, and explain why you are interested in working for them.

2 Highlight your value

The second step to writing a winning cover letter is to showcase your value proposition. This means highlighting your skills, achievements, and fit for the job in a clear and concise way. You can use the STAR method (Situation, Task, Action, Result) to describe specific examples of how you have solved problems, delivered results, or improved situations in your previous roles. You can also use keywords and phrases from the job description to align your cover letter with the employer's expectations and needs.

3 Customize your cover letter

The third step to writing a winning cover letter is to customize it for each application. This means avoiding generic or template-based cover letters that sound bland and impersonal. Instead, you should tailor your cover letter to the specific position, company, and industry you are applying for. You can do this by emphasizing how your skills and experience match the job requirements, how your goals and values align with the company's mission and culture, and how you can contribute to their success and growth.

4 Format your cover letter

The fourth step to writing a winning cover letter is to format it properly. This means following the standard business letter format, which includes a header with your contact details and the employer's contact details, a salutation, an introduction, a body, a closing, and a signature. You should also use a professional and readable font, such as Arial or Times New Roman, and keep your cover letter to one page or less. You should also proofread your cover letter for spelling, grammar, and punctuation errors, and use a polite and confident tone throughout.

5 End with a call to action

The fifth step to writing a winning cover letter is to end it with a strong call to action. This means inviting the employer to contact you for an interview, expressing your enthusiasm for the opportunity, and thanking them for their time and consideration. You should also include your phone number and email address, and indicate your availability and flexibility. You can also mention that you have attached your resume and any other relevant documents, such as a portfolio or a reference letter.

6 Follow up

The sixth and final step to writing a winning cover letter is to follow up with the employer after sending your application. This means sending a polite and professional email or phone call to confirm that they have received your cover letter and resume, and to restate your interest and qualifications for the job. You should also ask if they need any additional information from you, and when you can expect to hear back from them. This will show that you are proactive, persistent, and respectful, and that you care about the job.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?