How do you adapt and evolve your product vision statement as your product grows and scales?

1 Assess your current vision

The first step to adapting and evolving your product vision statement is to assess how well it reflects your current reality and future aspirations. You can use a simple framework like the Vision Canvas to evaluate your product vision statement along four dimensions: problem, solution, market, and value. For each dimension, ask yourself questions like: What has changed since you first defined your product vision? How does your product solve the problem differently or better than before? Who are your current and potential customers and competitors? What value do you deliver to your customers and stakeholders? How do you measure your impact and success? By answering these questions, you can identify the gaps and opportunities to improve your product vision statement.

2 Gather feedback and insights

The second step to adapting and evolving your product vision statement is to gather feedback and insights from your customers, users, team, and stakeholders. You can use various methods and sources to collect qualitative and quantitative data, such as surveys, interviews, analytics, reviews, social media, market research, and industry trends. The goal is to understand how your customers perceive and use your product, what problems and needs they have, what expectations and preferences they have, and how satisfied and loyal they are. You also want to learn from your team and stakeholders, such as developers, designers, marketers, salespeople, investors, and partners, what challenges and opportunities they face, what ideas and suggestions they have, and how aligned and engaged they are with your product vision.

6 Review and update

The sixth and final step to adapting and evolving your product vision statement is to review and update it regularly. Your product vision statement is not a static document that you write once and forget. It is a living and evolving guide that you should revisit and revise as your product grows and scales, as the market changes, as the customer feedback evolves, and as the technology advances. You can use a cadence that suits your product lifecycle, such as quarterly, biannually, or annually, to evaluate your product vision statement against your current situation and future goals. You can also use a feedback loop that involves your customers, users, team, and stakeholders, to collect and incorporate their input and insights. By doing this, you can keep your product vision statement relevant, realistic, and inspiring for your product success.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?