How do you adapt your merchandising for seasonal events?

In my experience it will involve below steps : - Market Research:Understand the specific seasonal events and holidays relevant to your target audience. Research trends, customer preferences, and cultural significance related to these events. - Product Selection - Visual Merchandise - Inventory Management -Promotions and Discounts - Content Marketing - Customer Engagement - Customer Support - Shipping and Delivery management Lastly don’t forget for most important- - Post-Season Analysis:After the seasonal event, analyze sales data, customer feedback, and the effectiveness of your strategies. Use these insights to improve your approach for the next season.

Being a garments merchandiser, my main goals are to get orders from buyers(customers) and provide them goods accordingly. But in order to get the orders, I have to provide them offer samples. So in order to offer the samples, I study buyer's taste by going to their webstore, check out the kind of product they sell. I also study where the fashion trend moving toward. And offer samples by amalgamating the buyer's taste and flow of the trend.

It’s always necessary to keep the seasonal events in mind when we’re planning for next. We must consider earlier data, habits and cultural changes of the target region. We should focus on emotional aspects and social influences before taking preparation for next events. Technology has a good impact as well.

Tras mi experiencia de más de 20 años en el Visual Merchandising, y actualmente trabajando en establecimientos dirigidos a autónomos, es vital personalizar los puntos de venta para satisfacer sus necesidades específicas. Importante, aprovechar la temporada para destacar productos revelantes. Hay que considerar la rotación estratégica del producto, cambiar tu diseño y presentación según las estaciones puede generar interés continuo. Puedes ofrecer paquetes estacionales o descuentos especiales para incentivar la compra durante eventos creados para ese fin. Otro punto muy importante es cuando los puntos de venta van dirigidos a clientes son autónomos, es la formación del personal, para brindar asesoramiento experto a los clientes.

Knowing the target and checking consumer behavior is very important and key because you have chosen the target time correctly, which means you have chosen the right market and target.

Knowing the product and managing the product and knowing the correct classification of the product is very important and fundamental because a big review and a basic process should be done in relation to a product.

Creating a different shopping experience includes considering the rules and basics of visual merchandising because by using this we can be the language of our organization and convey the organization's strategy to the audience.

It is very important to have an organizational slogan and try to convey it to the audience, because this creates a purchase experience and stays in the audience's mind, and the more the audience engages with the brand, it means that they understand the brand slogan and the brand's direction.

Being a path and having a common goal in the online and physical space is very important and creates differentiation and helps to reach loyal customers.

Careful distribution planning is the backbone of merchandising on the basis of which product has to be made available for the profiled customer at retail touch points.