How do you align your sales contract with your sales proposal and pitch?

1 Use the same language and terminology

One of the easiest ways to align your sales contract with your sales proposal and pitch is to use the same language and terminology throughout. This means using consistent names for your products, services, features, benefits, prices, discounts, and payment terms. It also means avoiding jargon, acronyms, or technical terms that your prospect may not understand or that may have different meanings in different contexts. By using the same language and terminology, you can avoid misunderstandings, clarify expectations, and reinforce your value proposition.

2 Highlight the key points and benefits

Another way to align your sales contract with your sales proposal and pitch is to highlight the key points and benefits that you emphasized during your presentation. This means summarizing the main problem, solution, and outcome that your offer addresses, as well as the unique selling points that differentiate you from your competitors. It also means highlighting the benefits that your prospect will gain from signing your contract, such as improved performance, reduced costs, increased satisfaction, or enhanced reputation. By highlighting the key points and benefits, you can remind your prospect of why they should choose you and motivate them to take action.

3 Address the objections and concerns

A third way to align your sales contract with your sales proposal and pitch is to address the objections and concerns that your prospect may have raised during your conversation. This means acknowledging their pain points, challenges, risks, and doubts, and providing evidence, testimonials, guarantees, or warranties that can overcome them. It also means anticipating any potential questions, issues, or scenarios that may arise after the contract is signed, and providing clear and concise answers, solutions, or contingencies. By addressing the objections and concerns, you can build trust, credibility, and confidence in your offer.

4 Align the terms and conditions

A fourth way to align your sales contract with your sales proposal and pitch is to align the terms and conditions that govern your relationship with your prospect. This means ensuring that the contract reflects the scope, duration, deliverables, responsibilities, and expectations that you discussed and agreed upon during your pitch. It also means ensuring that the contract complies with the relevant laws, regulations, standards, and ethics that apply to your industry, market, and location. By aligning the terms and conditions, you can avoid disputes, lawsuits, or breaches of contract.

5 Review and revise the contract

A fifth way to align your sales contract with your sales proposal and pitch is to review and revise the contract before sending it to your prospect. This means checking for any errors, inconsistencies, ambiguities, or gaps that may affect the clarity, accuracy, or validity of your contract. It also means soliciting feedback, suggestions, or approval from your manager, legal team, or other stakeholders that may be involved in the contract process. By reviewing and revising the contract, you can ensure that it meets the highest standards of quality and professionalism.

6 Follow up and close the deal

A sixth way to align your sales contract with your sales proposal and pitch is to follow up and close the deal with your prospect. This means sending the contract in a timely manner, preferably within 24 hours of your pitch, and using a secure and convenient method, such as email, online platform, or electronic signature. It also means following up with your prospect to confirm receipt, answer any questions, address any concerns, or negotiate any changes. By following up and closing the deal, you can demonstrate your commitment, enthusiasm, and value, and move your prospect from a lead to a customer.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?