How do you avoid jargon and technical terms in your bid presentation?

2 Use plain language

The second step to avoiding jargon and technical terms in your bid presentation is to use plain language. Plain language is clear, concise, and easy to understand. It avoids unnecessary words, complex sentences, and vague expressions. It also uses active voice, simple verbs, and common words. Plain language helps you communicate your message effectively, without losing your audience's attention or trust. For example, instead of saying "We utilize a robust and scalable framework to optimize the performance and functionality of your website", you could say "We use a reliable and flexible system to make your website faster and easier to use". Plain language also helps you avoid misunderstandings, errors, and disputes that may arise from ambiguous or unclear terms.

3 Define and explain terms

The third step to avoiding jargon and technical terms in your bid presentation is to define and explain terms. Sometimes, you may need to use some jargon or technical terms to describe your solution, process, or results. However, you should always make sure that your audience understands what they mean, why they are important, and how they benefit them. You can do this by defining and explaining terms in simple and relevant ways, using examples, analogies, or visuals. For example, if you are using an acronym like SEO (Search Engine Optimization), you could say "SEO means making your website more visible and attractive to people who search for your products or services online". You could also show them a screenshot of how your website ranks higher on Google than your competitors.

4 Avoid overusing terms

The fourth step to avoiding jargon and technical terms in your bid presentation is to avoid overusing terms. Even if you have defined and explained some terms, you should not repeat them too often or use them unnecessarily. This may make your presentation sound boring, repetitive, or pretentious. It may also distract your audience from your main points and value proposition. You should use terms sparingly and strategically, only when they are relevant, accurate, and meaningful. You should also vary your vocabulary and use synonyms or alternative expressions. For example, instead of saying "We leverage our expertise and experience to deliver high-quality outcomes", you could say "We use our skills and knowledge to achieve excellent results".

5 Get feedback and revise

The fifth step to avoiding jargon and technical terms in your bid presentation is to get feedback and revise. Before you deliver your presentation, you should ask someone else to review it and give you honest and constructive feedback. Ideally, this should be someone who has a similar background, perspective, or role as your target audience. You should ask them to tell you if they understood your message, if they found your language clear, engaging, and persuasive, and if they noticed any jargon or technical terms that were confusing, unnecessary, or inappropriate. You should also ask them to suggest any improvements or changes that could make your presentation more effective. Based on their feedback, you should revise your presentation and make sure that it meets your audience's needs and expectations.