How do you balance aesthetics and functionality in hotel lobby design?

1 Know your target market

Before you start designing your hotel lobby, you need to know who you are catering to. Different types of guests have different expectations and preferences for the lobby. For example, business travelers may value convenience, speed, and connectivity, while leisure travelers may look for comfort, ambiance, and amenities. Research your target market and understand their needs, wants, and behaviors. This will help you tailor your design to suit their preferences and enhance their experience.

4 Add personality

Your hotel lobby should not be a generic and bland space. It should reflect your unique identity and style, and convey your brand message and values. You can add personality to your hotel lobby by incorporating elements that showcase your local culture, history, or theme. For example, you can use art, sculptures, photographs, or memorabilia that relate to your location or concept. You can also use materials, colors, patterns, or textures that evoke a certain mood or atmosphere. You can also create focal points or features that attract attention and spark curiosity, such as a fireplace, a fountain, or a statement piece.

5 Update regularly

Your hotel lobby design is not a one-time project. It is an ongoing process that requires regular maintenance, evaluation, and improvement. You need to keep your lobby clean, fresh, and functional at all times. You also need to monitor the performance and feedback of your lobby, and identify any issues or opportunities for enhancement. You can use data, surveys, reviews, or observations to measure the satisfaction and behavior of your guests and staff. You can also keep up with the latest trends and innovations in hotel lobby design, and see how you can incorporate them into your space.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?