How do you choose the right data analysis tool for your campaign goals and metrics?

When you are looking for the "perfect tool" it is really easy to overlook the ones you likely already have available to you. I was reminded today when a teammember suggested Google Forms to gather Name Address Phone data on several groups we manage. Free tools that work exceptionally well. I have looked at Typeform and it is impressive. I am even more impressed by VideoAsk by Typeform. It takes personalization to the next level and allows for interactive "conversational" logic to gather data while asked by a friendly face.

Visual formats help you stand out and resonate more with your readers. Canva is SO easy to use. It really is a game changer in it's niche. I am a fan of and a subscriber to Kapwing.com for video edits and we often use Slideshare.net as a visual platform for posting and showing what you know through a presentation, infographic, document, or videos. When you upload to SlideShare, you reach an audience that’s interested in your content – over 80% of SlideShare’s 80 million visitors come through targeted search. This can help you build your reputation with the right audience and cultivate more professional opportunities.

This article is VERY helpful by mentioning some tools in each category, yet it doesn't address the ORIGINAL question of "How do you choose the right tool?" for YOU and YOUR goals/metrics. That is going to depend GREATLY on your personal tech stack. Is it multiple dashboards "Frankenstein'd together" with digital duct-tape or is your tech stack anchored by something robust (or expensive) that can integrate additional analytic tools. Your decision should be based upon what will work TOGETHER to streamline your work flows. Zapier does that with a LOT of things, Google's Online Suite is suprisingly robust and works with ANYTHING. Canva is easy to use to make the data visual...but it all depends on what you can integrate into YOUR daily work.