How do you communicate software license benefits and features to different stakeholders?

1 End users

End users are the people who will actually use the software product or service on a daily basis. To communicate the benefits and features of a software license to them, you should focus on the functionality and usability of the software and how it will solve their pain points and enhance their performance. Additionally, emphasize the flexibility and scalability of the license, which will allow them to access the software from different devices, locations, and scenarios. Furthermore, explain the support and training options available to help them overcome any technical issues or learning curves. Additionally, use clear and simple language, avoid jargon and acronyms, and provide demos and testimonials to showcase the software in action.

2 Decision makers

Decision makers, who have the authority and budget to approve or reject a software purchase, are interested in how the software license will affect their bottom line, ROI, and strategic objectives. When communicating the benefits and features of a software license to decision makers, focus on the value proposition and competitive advantage of the software, as well as its cost-effectiveness and efficiency. Additionally, emphasize the alignment and compatibility of the license with their existing systems, processes, and policies. To further strengthen your case, use data and evidence to highlight risks and opportunities, and address any objections or concerns they may have.

3 Legal and compliance teams

Legal and compliance teams are responsible for making sure that the software license meets the legal and regulatory requirements of their industry, region, and organization. To communicate the benefits and features of a software license to them, you should focus on the terms and conditions of the license, its security and privacy, and its compliance and auditability. Additionally, use precise and accurate language, provide documentation and references, and consult with their legal and compliance experts. This will help them assess their risk exposure, liability, and reputation, as well as safeguard their data and information while adhering to relevant standards and frameworks.

4 Procurement officers

Procurement officers are essential in the negotiation and execution of the software contract, considering how the license will affect their contract terms, payment options, and vendor relationship. To communicate the benefits and features of a software license to procurement officers, focus on its flexibility and customization to suit their needs and preferences, as well as its pricing and discounts to offer them the best value for money. Additionally, emphasize the service level agreements and warranties of the license to ensure their quality and satisfaction. Respectful and professional language should be used, so that you can establish trust and rapport with the procurement officers and demonstrate your willingness to collaborate and compromise.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?