How do you compare your conversion rate optimization to competitors?

1 Identify your competitors

The first step is to identify who your competitors are and what they offer. You can use tools like Google, Alexa, or SimilarWeb to find out who ranks for the same keywords, targets the same audience, or has a similar value proposition as you. You can also use social media, customer reviews, or industry reports to get insights into their strengths and weaknesses. Once you have a list of your competitors, you can narrow it down to the most relevant ones based on your goals and criteria.

2 Analyze their websites

The next step is to analyze your competitors' websites and see how they optimize their conversion funnel. You can use tools like Hotjar, Crazy Egg, or Google Analytics to track their visitor behavior, such as how they navigate, scroll, click, or bounce. You can also use tools like Lighthouse, GTmetrix, or Pingdom to measure their website performance, such as speed, accessibility, or SEO. You can also use tools like UsabilityHub, UserTesting, or Optimal Workshop to evaluate their website usability, such as clarity, simplicity, or credibility.

3 Benchmark your metrics

The third step is to benchmark your CRO metrics against your competitors and see how you stack up. You can use tools like Google Optimize, VWO, or Unbounce to run A/B tests, multivariate tests, or split tests on your website and compare your results with industry standards or best practices. You can also use tools like Google Data Studio, Tableau, or Power BI to create dashboards and reports that visualize your data and show your progress. Some of the metrics you can compare are conversion rate, bounce rate, average order value, customer lifetime value, or return on ad spend.

4 Learn from their strategies

The final step is to learn from your competitors' CRO strategies and see what you can apply, improve, or avoid on your own website. You can use tools like BuzzSumo, SEMrush, or Ahrefs to discover their content, keywords, or backlinks and see what drives their traffic and conversions. You can also use tools like SpyFu, AdBeat, or WhatRunsWhere to monitor their ads, landing pages, or offers and see what attracts their customers and leads. You can also use tools like SurveyMonkey, Qualaroo, or Feedbackify to collect feedback from your visitors and customers and see what they like, dislike, or expect from your website.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?