How do you create a questionnaire that is easy to use?

1 Define your objectives

Before you start writing your questions, you need to have a clear idea of what you want to learn from your questionnaire. What is the purpose of your research? Who are your target audience? What are the key variables or indicators that you want to measure? How will you use the data to make decisions or recommendations? Having a clear and specific research objective will help you focus your questionnaire on the most relevant and important questions, and avoid wasting time and resources on irrelevant or redundant information.

2 Choose your question type

There are two main types of questions that you can use in your questionnaire: closed-ended and open-ended. Closed-ended questions are those that have a predefined set of answers, such as yes/no, multiple choice, or rating scales. Open-ended questions are those that allow the respondents to write their own answers, such as text boxes or comments. Each type of question has its advantages and disadvantages, depending on your research objective, data analysis, and respondent preference. Generally, closed-ended questions are easier to answer, code, and analyze, but they may limit the respondents' options and expression. Open-ended questions are more flexible and rich, but they may require more time, effort, and interpretation. You should balance the use of both types of questions, depending on your research objective and the information you need.

3 Write clear and simple questions

When writing a questionnaire, it is essential to create clear and simple questions that avoid ambiguity, confusion, or bias. To help you do this, use simple and familiar words that your respondents can understand. Additionally, make sure to use short and concise sentences that focus on one idea or topic. It is also important to use specific and concrete terms that define the scope and context of your question. Furthermore, ensure that the wording of your questions is neutral and objective so as not to influence or suggest the respondents' answers. Avoid using jargon, technical terms, acronyms, long or complex sentences, vague or abstract terms, leading, loaded, or double-barreled questions.

4 Format your questionnaire

To create a questionnaire that is easy to use, it is important to format it in a visually appealing, logical, and consistent way. Consider using a clear and readable font, size, and color that won't distract or confuse respondents. Additionally, use a consistent layout, spacing, and alignment that makes the questionnaire easy to follow. Furthermore, ensure the order and flow of the questionnaire is logical and coherent. Additionally, provide clear and concise instructions, labels, and categories that make the questionnaire easy to answer and interpret. With these tips in mind, you can create a questionnaire that is both user-friendly and effective.

5 Test your questionnaire

The final step of creating a questionnaire that is easy to use is to test it before launching it to your target audience. Testing the questionnaire will help you identify and fix any errors, problems, or gaps that may affect your data quality or validity. For example, you should review the questionnaire yourself or with your team to check for any spelling, grammar, or formatting errors. Additionally, you can pilot the questionnaire with a small sample of your target audience and collect feedback on their experience, understanding, and satisfaction. Finally, analyze the pilot data and look for any patterns, trends, or anomalies that may indicate any issues with your question design, response options, or data analysis. By following these tips, you can create a questionnaire that is easy to use and clear while helping you achieve your market research objectives. Not only will this improve your response rate, data quality, and analysis but it will also enhance your credibility and reputation as a market researcher.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?