Last updated on Aug 23, 2024

How do you deal with data gaps and limitations when performing revenue benchmarking?

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Revenue benchmarking is a valuable tool for comparing your performance with your peers, competitors, or industry standards. It can help you identify your strengths, weaknesses, opportunities, and threats, and guide your strategic decisions. However, revenue benchmarking is not without challenges and pitfalls, especially when it comes to data quality and availability. How do you deal with data gaps and limitations when performing revenue benchmarking? Here are some tips and best practices to help you overcome them.

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