How do you design lateral thinking exercises tailored to your specific goals?

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Lateral thinking, coined by Edward de Bono in the 1960s, refers to solving problems through an indirect and creative approach, typically through viewing the problem in a new and unusual light. Unlike traditional, linear thinking which follows the direct path of logic, lateral thinking encourages you to step sideways and look at your challenges from a fresh perspective. When you aim to design lateral thinking exercises for your business strategy goals, it's crucial to tailor them to address the specific challenges and opportunities you face. This way, you can foster innovation and find unique solutions that a straightforward approach might miss.

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