How do you design and upload a catchy podcast cover art and description?

1 Choose a theme and style

Your cover art and description should match the theme and style of your podcast. Think about the tone, mood, genre, and audience of your show. Do you want to be funny, serious, informative, or inspirational? Do you want to use bright colors, simple fonts, or images? Do you want to include your name, logo, or tagline? Choose a theme and style that suit your podcast and make it memorable and recognizable.

2 Use a design tool

You don't need to be a graphic designer to create a podcast cover art. You can use online tools like Canva, Adobe Spark, or Podcorn that offer templates, fonts, icons, and images that you can customize and edit. Alternatively, you can hire a professional designer on platforms like Fiverr, 99designs, or Upwork. Whichever option you choose, make sure your cover art meets the technical requirements of your podcast hosting platform. For example, Apple Podcasts requires a minimum size of 1400 x 1400 pixels and a maximum of 3000 x 3000 pixels, in JPEG or PNG format.

3 Write a description

Your description is your opportunity to tell your listeners what your podcast is about and why they should listen. It should be clear, concise, and compelling. You can use keywords, bullet points, or questions to highlight the main features and benefits of your show. You can also include a call to action, such as subscribing, rating, or sharing your podcast. Avoid using jargon, clichés, or false claims that might confuse or mislead your listeners. Your description should be between 150 and 300 words, depending on your podcast hosting platform.

4 Upload your cover art and description

Once you have your cover art and description ready, you need to upload them to your podcast hosting platform. This is the service that stores and distributes your podcast episodes to different directories and apps, such as Spotify, Google Podcasts, or Stitcher. Some popular podcast hosting platforms are Buzzsprout, Podbean, Anchor, or Libsyn. Each platform has its own instructions and guidelines on how to upload your cover art and description, so make sure you follow them carefully.

5 Update your cover art and description

Your cover art and description are not set in stone. You can update them anytime you want to reflect changes in your podcast content, style, or branding. For example, you might want to update your cover art for a special episode, a new season, or a rebranding. You might also want to update your description to include new information, achievements, or feedback. To update your cover art and description, you need to edit them on your podcast hosting platform and wait for them to propagate to the directories and apps.

6 Test and optimize your cover art and description

The final step is to test and optimize your cover art and description to see how they perform and appeal to your listeners. You can use analytics tools like Chartable, Podtrac, or Blubrry to track your downloads, ratings, reviews, and audience demographics. You can also use feedback tools like Podchaser, Podcorn, or Podpage to collect comments, suggestions, and testimonials from your listeners. Based on the data and feedback, you can tweak your cover art and description to improve your visibility, engagement, and growth.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?