How do you disclose vehicle information to customers?

2 Gather the evidence

The second step in disclosure is to gather evidence that supports your disclosure. This involves collecting and verifying documents, records, and reports containing vehicle information. These may include the vehicle identification number (VIN), title, history report, inspection report, and invoice. The VIN is a unique code that identifies the vehicle’s make, model, year, and other details. The title is a legal document that proves ownership and lien status. The history report reveals the vehicle’s past events such as accidents, damages, repairs, recalls, or odometer readings. The inspection report shows the current condition of the vehicle and any defects or issues found during a professional inspection. Finally, the invoice shows the original price of the vehicle when it was sold by the manufacturer or dealer.

3 Communicate the information

The third step is to communicate the information to your customers in a clear and professional manner. This means presenting and explaining the information in a way that is easy to understand, relevant to their needs, and respectful of their preferences. For example, you should use simple and accurate language, avoiding jargon, slang, or exaggerations. Visual aids such as photos, videos, diagrams, or charts can be used to illustrate the information. Examples, stories, or testimonials can demonstrate the benefits or drawbacks of the information. Additionally, you should use questions, feedback, or confirmation to check the customer's understanding and satisfaction with the information. Honesty, transparency, and empathy should be applied when addressing any concerns or objections that the customer may have.

4 Document the disclosure

The fourth step is to document the disclosure in a written and signed form, recording and confirming the information shared with customers in a legal and binding contract. This could include a bill of sale, which outlines the details of the transaction; a disclosure statement, which shows the details of the information disclosed; a warranty agreement, which outlines the coverage provided; and a purchase agreement, which highlights the terms and conditions agreed upon. These documents are essential for ensuring that customers have all of the necessary information before making their purchase.

5 Follow up with the customer

The fifth step is to follow up with the customer after the sale in order to maintain and enhance the relationship established through disclosure. You should thank the customer for their purchase and provide them with a copy of documents and a receipt. Additionally, remind them of the information that you disclosed and ask if they have any questions or concerns. Offer additional services or support, such as maintenance, repairs, or referrals. Request feedback or review, such as through a survey, testimonial, or referral. Finally, contact the customer periodically to check on their satisfaction and loyalty via phone call, email, or card.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?