How do you fix e-commerce conversion issues?

Most e-commerce sites have multiple paths to purchase, called purchase funnels. Take time to deeply understand all of your possible funnels with the following steps: 1. Create customer journeys - map each click step the customer might take from entry points to exit points. 2. Quantify each step - use visit and click interaction data to identify priority funnels and abandonment points. 3. Associate customer feedback - inspire change using examples and stories directly from your customers. Go slow to go fast. Understanding your customer funnels upfront will establish baseline data points and shared language. Use that to create a visual roadmap for change that inspires action from all levels and teams across your organization.

Once all the ADV funnel have been tuned and you get the right leads on your portal remember this: Clear message Clear information about the product Clear pricing and offering Quality vs Quantity Few click to complete the purchase Put a banner before they leave the site with some call to action to gain additional benefits.

Optimizing your website design is often overlooked in many e-commerce sites! Not only should you ensure you have strong product descriptions for every product, but you should frequently be evaluating the user experience for navigating the site. Do you have ad locations on your pages from 3rd party display ad networks? If so, what control do you have over those networks displaying ads from competitors? The last thing you want to happen is your customer sees an ad for a competing product on your product page which could cause them to leave your site. We call this 'customer journey hijacking' and you should have a solution in place to monitor and prevent this from happening.

The website must be clear, and coherent with the Adv path that has led the user to the content. No surprises, could you explain the process in a few steps Users' feedback and product evaluation, if possible by third parties. Images and impactful messages.

@NoFraud's Checkout leverages the same technology that powers its best-in-class Fraud Prevention to enable a fast, one-click checkout without requiring a customer log in. The result? Better customer experiences, higher conversion and approval rates, and fewer chargebacks. More than 5,000 merchants have trusted NoFraud, check us out (see what I did there?)

Don't let them go, keep them happy. Abandon chart is the major risk for an e-commerce deal, get them back with a pop-up banner to offer them the possibility of additional benefits and discounts if they perform something (survey, customer reviews, feedback, etc.) and complete the purchase. if they really want to leave offer them a discount voucher for a limited time if they get back.

In today's dynamic #digital landscape, #eCommerce conversion is the lifeblood of growth. For brands, the equation is clear: More Conversions=Greater Revenue. + Pivotal drivers to optimize + 1. Know Your Audience: Tailored content resonates; understand their preferences and cater to them. 2. Design Matters: A visually compelling, user-friendly interface holds attention. 3. Streamlined Checkout: Fewer steps, fewer drop-offs. 4. Harness Email: Email isn't just about selling; it's about nurturing relationships. 5. Never Stop Testing: Websites evolve. Always optimize. Colgate & Palmolive exemplified continuous testing by experimenting with CTA buttons, product descriptions, and page layouts. resulting in a significant uplift in conversions.

Slow websites don't convert and improving site speed can provide a massive boost to conversion rates. Aim for a load time of 1-2 seconds or better. - Remove unused Javascript - Async load as much Javascript as possible - Trim under performing functionality from the site - Optimize images through a lossless image compressor and don't load oversized images - Invest in a quality web host if self hosting Don't bloat your website - sometimes those shiny new features can hurt more than they can help.

3D/AR/VR, will be the game changer for the next future adapt your e-commerce website to integrate these features of the products you sell.