How do you get everyone on board with your marketing strategy?

1 Know your audience

Before you present your marketing strategy, you need to understand who you are talking to and what they care about. Different audiences have different needs, expectations, and perspectives. For example, your senior management may want to see how your strategy aligns with the overall business objectives and budget, while your team members may want to know how their roles and responsibilities will change. Your customers may want to know how your strategy will benefit them and solve their problems. To tailor your message to your audience, you need to do some research, ask questions, and empathize with their pain points and goals.

2 Use storytelling and data

A good marketing strategy is not just a collection of facts and figures. It is also a story that explains why you are doing what you are doing, how you are going to do it, and what results you expect to achieve. To craft a compelling story, you need to use both emotional and rational appeals. You need to show how your strategy addresses the needs and desires of your audience, how it differentiates you from your competitors, and how it creates value for your business and customers. You also need to back up your story with data and evidence. You need to show how you have researched your market, analyzed your strengths and weaknesses, and set realistic and measurable goals and KPIs.

3 Involve and empower

Another way to get everyone on board with your marketing strategy is to involve and empower them in the process. Instead of imposing your strategy from the top down, you can solicit feedback, suggestions, and input from your stakeholders, team members, and customers. You can use surveys, interviews, focus groups, workshops, or brainstorming sessions to gather insights and ideas. You can also delegate tasks, assign roles, and give autonomy and ownership to your team members. By involving and empowering others, you can build trust, collaboration, and commitment to your strategy.

4 Communicate and update

Once you have presented your marketing strategy, you need to keep communicating and updating your audience on the progress and results. You need to establish regular channels and methods of communication, such as meetings, reports, newsletters, or dashboards. You need to share your successes, challenges, learnings, and feedback. You need to celebrate your milestones, recognize your contributors, and reward your achievements. You also need to be open and honest about any changes, issues, or risks that may affect your strategy. By communicating and updating frequently, you can keep everyone informed, engaged, and motivated.

5 Evaluate and improve

Finally, you need to evaluate and improve your marketing strategy constantly. You need to measure your performance against your goals and KPIs, using tools such as analytics, surveys, or tests. You need to analyze your data, identify what is working and what is not, and find out why. You need to solicit and act on feedback from your audience, and make adjustments and improvements accordingly. You need to learn from your mistakes, experiment with new ideas, and innovate your strategy. By evaluating and improving regularly, you can optimize your strategy and achieve better results.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?