How do you get feedback from campaign stakeholders?

1 Define your stakeholders

Before you launch your campaign, you need to identify who your stakeholders are and what their roles and expectations are. Stakeholders can include clients, managers, team members, partners, vendors, and other internal or external parties involved in or affected by your campaign. You can use a stakeholder analysis matrix to map out their level of interest, influence, and impact on your campaign, as well as their preferred communication channels and frequency.

2 Set clear goals and metrics

One of the best ways to get feedback from your stakeholders is to align your campaign goals and metrics with their needs and objectives. You can use SMART (specific, measurable, achievable, relevant, and time-bound) criteria to define your campaign goals and KPIs (key performance indicators) that will help you measure your progress and success. You can also use a dashboard or a report template to track and share your campaign data and insights with your stakeholders regularly and transparently.

3 Ask for feedback early and often

Feedback is not a one-time event, but a continuous loop that helps you adjust and optimize your campaign along the way. You should ask for feedback from your stakeholders early and often, using different methods and tools depending on the type and purpose of feedback. For example, you can use surveys, polls, interviews, focus groups, or online platforms to gather quantitative or qualitative feedback from your target audience, customers, or prospects. You can also use meetings, emails, calls, or chats to solicit feedback from your internal or external collaborators or decision-makers.

4 Listen and respond to feedback

Getting feedback is not enough; you also need to listen and respond to it in a timely and respectful manner. You should acknowledge and thank your stakeholders for their feedback, and show them how you are using it to improve your campaign. You should also be open to constructive criticism, and be ready to explain your rationale or provide evidence for your decisions or actions. You should also avoid taking feedback personally, and focus on the facts and the goals of your campaign.

5 Evaluate and learn from feedback

Finally, you should use feedback as a learning opportunity to evaluate and improve your campaign performance and outcomes. You should analyze the feedback you receive from your stakeholders, and identify the strengths, weaknesses, opportunities, and threats of your campaign. You should also measure the impact of the feedback on your campaign results, and report on the changes and improvements you made based on the feedback. You should also document and share the lessons learned and the best practices from your feedback process with your stakeholders and your team.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?