How do you improve your logo design skills?

A logo is a visual representation of your brand identity, and it can make a big difference in how your customers perceive and remember your small business. But how do you create a logo that reflects your values, personality, and goals? And how do you improve your logo design skills over time? Here are some tips on how to bolster your logo design skills and get feedback, whether you're a beginner or a seasoned designer.

1 Know your audience

Before you start sketching or drafting your logo, have a clear idea of who your target audience is and what they expect from your brand. Research your market, competitors, and customer personas to understand their preferences, needs, and pain points. This will help you create a logo that resonates with them and communicates your unique value proposition.

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2 Follow the principles of design

A good logo isn't only aesthetically pleasing, but also functional and adaptable. It should work well in different sizes, colors, and contexts, and convey your message clearly and consistently. To achieve this, follow the basic principles of design, including balance, contrast, hierarchy, repetition, and simplicity. These principles will help you create a logo that is harmonious, memorable, and versatile.

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Gene Strother

Public Speaker | Writer | Servant/Leader | President of Adjust U, LLC
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Too much is too much. You can say it all with a simple swoosh or a golden M (golden arches). Your logo should identify you and express your purpose, your passion.

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3 Seek feedback and criticism

One of the best ways to improve your logo design skills is to seek feedback and criticism from others. Ask your peers, mentors, and clients for their honest opinions and suggestions on your logo. Also, use online platforms, such as Dribbble, Behance, or LogoLounge, to showcase your work and receive feedback from other designers. Be open-minded and receptive to constructive criticism, using it to refine your logo.

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Ian Jackson

Designer / Coder / Marketer / Pokémon Master
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The importance of sharing your work can not be understated. It's hard to grow in vacuum where you just create without any outside feedback. It can be intimidating at first because we all get attached to our work and we all know how cruel the internet can be at times. With time, you learn to separate true constructive criticism from the trolls. Put your work out there, put your creative process out there, put out case studies of your work, and do it all often. I also recommend checking out Show Your Work! by Austin Kleon.

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4 Experiment and iterate

Another way to improve your logo design skills is to experiment and iterate. Don't settle for the first idea that comes to your mind, but try different variations, styles, and concepts. Utilize tools, such as Adobe Illustrator, Sketch, or Inkscape, to create multiple versions of your logo and compare them. Online generators, like Hatchful by Shopify, Logo Maker, or Canva, cane useful places for inspiration and to see how your logo looks in different scenarios.

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Anza Goodbar

I help small business owners transform their marketing and business development strategies to amplify their influence with customized, results-driven solutions. | Business Strategist | Best-Selling Author | Podcast Host
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I love using tools like Canva to help me get inspiration. I often find what I don't like by going through the process. Ideas that I think I want to go for often don't work well with the first letters in my business name or the length of words in my company name. Before you hire someone to create your logo, get a really good feel for what you like in fonts, design, and colors. My clients often do this before hiring 360 Logos or a designer on Fivrr. It saves a ton of time and produced better outcomes.

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5 Learn from the best

You can also improve your logo design skills by learning from the best. Study the logos of famous brands and analyze how they use the elements of design, including shape, color, typography, and symbolism. Follow the work of renowned logo designers and learn from their techniques, styles, and philosophies. Also, take online courses, read books, or watch tutorials on logo design to expand your knowledge and skills.

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6 Keep practicing and updating

Finally, the best way to improve your logo design skills is to keep practicing and updating. Logo design is a dynamic and evolving field, and you want to keep up with new trends, technologies, and standards. Keep challenging yourself and pushing your limits. Participate in logo design challenges or projects to test your skills and creativity. And update your portfolio, showcasing your best work to attract more clients and opportunities.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you improve your logo design skills?

1

2

3

4

5

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1 Know your audience

2 Follow the principles of design

3 Seek feedback and criticism

4 Experiment and iterate

5 Learn from the best

6 Keep practicing and updating

7 Here’s what else to consider

Small Business

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How do you improve your logo design skills?

1

2

3

4

5

6

7

1 Know your audience

2 Follow the principles of design

3 Seek feedback and criticism

4 Experiment and iterate

5 Learn from the best

6 Keep practicing and updating

7 Here’s what else to consider

Small Business

Rate this article

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