How do you incentivize tenants to leave positive reviews online?

1 Make it easy and convenient

The first step to get more reviews is to make it easy and convenient for your tenants to leave them. Don't expect them to go out of their way to find your profile, sign up, or fill out a long survey. Instead, provide them with direct links, QR codes, or buttons that take them to the review platform of their choice. You can also send them automated reminders via email or text, but don't spam them or pressure them to write a review.

2 Offer incentives and rewards

Another way to motivate your tenants to leave reviews is to offer them incentives and rewards for doing so. For example, you can enter them into a raffle, give them a discount on their rent, or send them a gift card or a voucher. Make sure the incentives are relevant, valuable, and transparent, and don't make them conditional on the quality or content of the review. You want to show your appreciation, not buy their opinion.

3 Ask for feedback at the right time

Timing is important when it comes to asking for feedback. You don't want to ask your tenants to leave a review when they are unhappy, frustrated, or busy. Instead, you want to catch them when they are satisfied, grateful, or relaxed. For example, you can ask them to leave a review after you have resolved a maintenance issue, completed a renovation, or hosted a community event. You can also ask them to leave a review when they renew their lease, refer a friend, or move out.

4 Showcase and share the reviews

Once you have received some positive reviews from your tenants, you want to showcase and share them with your audience. This will not only help you attract more leads, but also inspire more tenants to leave their own reviews. You can display the reviews on your website, social media, or newsletters, and thank the reviewers publicly for their feedback. You can also ask the reviewers for their permission to use their testimonials in your marketing materials, such as flyers, brochures, or videos.

5 Respond and engage with the reviewers

Finally, you want to respond and engage with the reviewers, regardless of whether their feedback is positive or negative. This will show them that you care about their opinions, appreciate their input, and value their relationship. You can thank them for their compliments, apologize for their complaints, and address their concerns or suggestions. You can also invite them to contact you directly if they have any issues or questions, and follow up with them if needed.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?