Learn how to align social selling and content marketing with value selling to attract, educate, and nurture your prospects and customers on social media platforms.

My favorite saying is: ‘The quickest way to credibility is to explain someone’s problem better than they can themselves.’ What does this mean? Well, when you share helpful tips, tools, and answers on social media to solve people's problems and help them reach their goals, you prove that you really know your stuff. This makes people trust you and want to talk to you more. Plus, it can even bring more potential customers your way! You can also use these as a way to start conversations in your emails to customers. Don’t forget to add links to your blog posts and other useful stuff in the signature of your email, so people can easily find more of your valuable content.

Things like podcasts, playbooks, worksheets, templates and online calculators that can help prospects make good choices. When we share these things, it shows we know our stuff, makes more people know about us, and helps others come to us for help.

Sometimes, people make mistakes by only making content for one type of buyer or making things too general. How can you do better? Talk to the sales and marketing team to understand customer preferences. Then, segment content by industry. Use high-intent keywords and create content for different steps of the buying process. Do this for each industry you work with. This way, your content will quickly become popular and resonate with diverse audience segments. It also makes writing more fun and effective!

How do you incorporate social selling and content marketing into your value selling strategy?

Value selling is a sales methodology that focuses on demonstrating the value of your solution to your prospects, rather than just pitching features and benefits. It requires a deep understanding of your customers' needs, challenges, and goals, and how your solution can help them achieve them. But how do you incorporate social selling and content marketing into your value selling strategy? In this article, we'll explore some tips and best practices to leverage these two powerful tools to build trust, credibility, and engagement with your prospects.

1 What is social selling?

Social selling is the process of using social media platforms to connect, communicate, and interact with your prospects and customers. It's not about spamming them with sales messages, but rather about providing valuable insights, resources, and solutions that can help them solve their problems and achieve their goals. Social selling can help you establish yourself as a trusted advisor, build rapport and relationships, and generate more qualified leads and referrals.

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Jan Godycki

If Elon Musk knew about ValueOps, he wouldn't have to lay off 90% of Twitter employees. Learn how to get the right people doing the right things at the right time.
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My favorite saying is: ‘The quickest way to credibility is to explain someone’s problem better than they can themselves.’ What does this mean? Well, when you share helpful tips, tools, and answers on social media to solve people's problems and help them reach their goals, you prove that you really know your stuff. This makes people trust you and want to talk to you more. Plus, it can even bring more potential customers your way! You can also use these as a way to start conversations in your emails to customers. Don’t forget to add links to your blog posts and other useful stuff in the signature of your email, so people can easily find more of your valuable content.

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2 What is content marketing?

Content marketing is the creation and distribution of relevant, valuable, and engaging content that attracts, educates, and nurtures your target audience. It's not about promoting your products or services, but rather about providing useful information, advice, and solutions that can help your prospects and customers make better decisions and take action. Content marketing can help you demonstrate your expertise, authority, and credibility, increase your brand awareness and visibility, and drive more traffic and conversions.

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Jan Godycki

If Elon Musk knew about ValueOps, he wouldn't have to lay off 90% of Twitter employees. Learn how to get the right people doing the right things at the right time.
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Things like podcasts, playbooks, worksheets, templates and online calculators that can help prospects make good choices. When we share these things, it shows we know our stuff, makes more people know about us, and helps others come to us for help.

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3 How to align social selling and content marketing with value selling?

To align social selling and content marketing with value selling, you need to define your ideal customer profile and buyer personas, research the best social media platforms and channels for your audience, create and share valuable content that addresses their pain points and goals, engage and interact with them on social media, and monitor and measure your performance. Knowing your ICP and buyer personas will help you tailor your efforts to their specific needs. You should consider the type and format of content that works best for each platform and channel. Your content should provide useful information, insights, and solutions that can help them overcome their obstacles. You can use different types of content for different stages of the buyer's journey. Additionally, don't just post your content; actively participate in conversations, answer questions, provide feedback, offer support, join relevant groups, communities, and forums where your audience hangs out, share your content and insights there. Lastly, track the results of your efforts to see what works and what doesn't. By following these steps, you can incorporate social selling and content marketing into your value selling strategy and achieve better sales outcomes.

Add your perspective

Jan Godycki

If Elon Musk knew about ValueOps, he wouldn't have to lay off 90% of Twitter employees. Learn how to get the right people doing the right things at the right time.
Report contribution
Sometimes, people make mistakes by only making content for one type of buyer or making things too general. How can you do better? Talk to the sales and marketing team to understand customer preferences. Then, segment content by industry. Use high-intent keywords and create content for different steps of the buying process. Do this for each industry you work with. This way, your content will quickly become popular and resonate with diverse audience segments. It also makes writing more fun and effective!

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you incorporate social selling and content marketing into your value selling strategy?

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1 What is social selling?

2 What is content marketing?

3 How to align social selling and content marketing with value selling?

4 Here’s what else to consider

Value Selling

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