How do you keep track of content changes and updates?

1 Content Management Tools

One of the most essential tools for keeping track of content changes and updates is a content management system (CMS). A CMS is a software that allows you to create, edit, store, and publish content on your website or other digital platforms. A CMS can also help you organize your content by categories, tags, metadata, and workflows, and enable collaboration and communication among your content team. Some popular CMS platforms include WordPress, Drupal, Joomla, and Squarespace.

2 Content Audit

Another important tool for keeping track of content changes and updates is a content audit. A content audit is a process of reviewing and analyzing your existing content to identify its strengths, weaknesses, gaps, and opportunities. A content audit can help you determine which content needs to be updated, revised, deleted, or created, and how to prioritize your content tasks. A content audit can also help you measure the performance and impact of your content, and align it with your content strategy and goals.

3 Content Calendar

A content calendar is a tool that helps you plan, schedule, and execute your content creation and distribution. A content calendar can help you keep track of content changes and updates by providing a clear overview of your content activities, deadlines, and responsibilities. A content calendar can also help you coordinate your content across different channels and platforms, and ensure that your content is timely, relevant, and consistent. A content calendar can be created using a spreadsheet, a project management software, or a dedicated content marketing tool.

4 Content Version Control

Content version control is a tool that helps you track and manage the changes and updates made to your content over time. Content version control can help you keep track of content changes and updates by allowing you to compare different versions of your content, restore previous versions if needed, and avoid conflicts and errors. Content version control can also help you document the history and rationale of your content changes and updates, and improve collaboration and transparency among your content team. Content version control can be integrated with your CMS or a separate tool like GitHub or Bitbucket.

5 Content Governance and Roles

Content governance and roles are the policies and procedures that define how your content is created, edited, approved, published, and maintained. Content governance and roles can help you keep track of content changes and updates by establishing clear guidelines, standards, and expectations for your content quality, consistency, and accuracy. Content governance and roles can also help you assign roles and responsibilities to your content team members, and ensure that they follow the appropriate workflows and processes for content changes and updates.

6 Content Feedback and Review

Content feedback and review are the methods and tools that help you collect and evaluate the input and opinions of your content stakeholders, such as your audience, clients, partners, or colleagues. Content feedback and review can help you keep track of content changes and updates by providing you with valuable insights, suggestions, and recommendations for improving your content. Content feedback and review can also help you measure the effectiveness and satisfaction of your content, and identify areas for improvement or innovation. Content feedback and review can be done using surveys, polls, comments, ratings, analytics, or testing tools.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?