How do you keep up with social media changes?

Social media and content platforms receive weekly updates and changes that affect the way they are used. Personally: 1) I am subscribed to the official sources of all social platforms (for example, for YouTube, the official "YouTube Creators" channel) and I read each feature release. 2) Being a student of the game is invaluable. I'm constantly experimenting with each platform to discover what's new and how we can leverage it to our advantage. Some new features might appear as minor add-ons but can have a significant impact. For instance, I recall when YouTube first introduced "channel trailers" years ago; these trailers continue to serve as important previews of the content you'll find on a channel, and a great way to introduce your brand!

Social media moves quickly, so staying updated is key. Here's how I keep my finger on the pulse of platform and algorithm changes: 🌱 I follow accounts like Instagram Creators, YouTube Creators, etc. to keep up with the trend and be one of the first to know about the changes. 🌱 I follow some coaches in my niche and influencers who resonate with me to learn. 🌱Always invest in yourself- by joining programs and courses that will help me broaden my knowledge in the field. 🌱 By using the platform and walking the talk as a social media marketer. I make sure to immerse myself in the platform and try and apply what I learn from others then test it.

Keeping up with social media changes requires ongoing effort and awareness. Here are some tips to help you stay informed: 1. Follow Official Blogs and Updates: Most social media platforms have official blogs and news sections where they announce changes and updates. Follow these to get the latest information. 2.Subscribe to Newsletters: Sign up for newsletters or email updates from social media platforms. They often send out important news and updates directly to your inbox. 3.Follow Social Media News Websites: Websites and publications like Social Media Today, Social Media Examiner, and TechCrunch often cover social media updates and changes. Follow them to stay in the loop.

Totally agree. Finding knowledgeable experts per social media platform and following them on LinkedIn means you stay up to date with changes.

Experimentation is so important in social media. Both personally and professionally. If you do social media for a living, you have to be using it personally as well. There is so much you're going to pick up just in your personal use. Try different ways to share and engage. Bring those learnings back to your brand and try what's relevant. One of my favorite things is testing and learning on my own accounts. You should also be hopping on new platforms to assess whether or not they are right for your brand. Try the newbies like Lemon8, Mastodon, etc. That's the only way you're going to know if it is a brand fit before spending the time to jump all the way in as a brand.

Consistency is key - social media and social growth is a ‘forever’ game. Don’t box yourself in to arbitrary goals or a follower count you want to hit by a certain date - just play the game. Create content, post, engage with your audience, digest analytical data. Rinse, repeat. If necessary, test new content - then rinse and repeat. If you continue to add value to peoples day, careers, or general lives - they will follow you and engage with you. And from then on, it’s genuine. They believe you will continue to deliver value - and you will! But execution is everything. If you’ve made 10 posts and think you should be growing - go make 200 more and come back to me. Then let’s talk. This is a long game, just keep creating. 🤝