How do you make your bio and about page unforgettable?

Your bio and about page are the first impressions you make on potential clients, collaborators, and fans. They tell your story, showcase your personality, and highlight your skills and achievements. But how do you make them stand out from the crowd and capture attention? Here are some tips to help you craft an unforgettable bio and about page for your photography portfolio and website.

1 Know your audience

Before you start writing, think about who you want to reach and what you want them to do. Do you want to attract more bookings, sell prints, get featured, or build a community? What kind of photography do you specialize in and what makes you unique? What are the pain points, needs, and desires of your ideal clients or readers? Knowing your audience will help you tailor your message, tone, and style to suit them.

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Kim Mobey

I'm an artist, systems designer, writer and general collaborator, focused on contemporary art, culture, tech and design.
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I am not a photographer, I am a painter, sculptor and writer. The most vital thing about a bio is to know your audience and not sound generic. Your own voice as an artist goes beyond your work; it is intergral to finding people who resonate with you.

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2 Write in your voice

Your bio and about page should reflect your personality and brand. Don't be afraid to show some humor, emotion, or passion. Write in your own voice, as if you were talking to a friend or a client. Avoid jargon, clichés, and generic statements. Use active verbs, sensory details, and vivid examples. Be honest, authentic, and confident. Don't be shy to share your values, beliefs, and vision.

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Kim Mobey

I'm an artist, systems designer, writer and general collaborator, focused on contemporary art, culture, tech and design.
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Most important is to be in a stable, regulated state of mind. If you write from a position of arrogance, desperation or insecurity it absolutely will come across to your readers.

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3 Show your value

Your bio and about page should not only tell who you are, but also what you can do for your audience. How do you solve their problems, fulfill their needs, or inspire them? What benefits or results can they expect from working with you or following you? What makes you different from other photographers? Show your value by highlighting your skills, experience, awards, testimonials, or achievements. Use numbers, facts, or statistics to back up your claims.

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4 Keep it short and simple

Your bio and about page should be concise and clear. Don't overwhelm your audience with too much information or too many words. Use short sentences, paragraphs, and headings. Break up your text with white space, images, or videos. Use bullet points, lists, or quotes to emphasize key points. Edit and proofread your text for grammar, spelling, and punctuation. Aim for a bio that is between 100 and 200 words, and an about page that is between 300 and 500 words.

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5 Include a call to action

Your bio and about page should not end with a dead end. You want to encourage your audience to take the next step, whether it is to book a session, buy a print, subscribe to your newsletter, or follow you on social media. Include a clear and compelling call to action at the end of your text. Use words that create urgency, curiosity, or emotion. Provide a link, button, or contact form to make it easy for them to act.

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6 Update regularly

Your bio and about page should not be static. You should update them regularly to reflect your current work, goals, and achievements. Keep track of your analytics, feedback, and results to see what works and what doesn't. Test different versions of your text, images, or layout to see what attracts more attention, engagement, or conversions. Don't be afraid to experiment and improve your bio and about page over time.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you make your bio and about page unforgettable?

1

2

3

4

5

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7

1 Know your audience

2 Write in your voice

3 Show your value

4 Keep it short and simple

5 Include a call to action

6 Update regularly

7 Here’s what else to consider

Photography

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How do you make your bio and about page unforgettable?

1

2

3

4

5

6

7

1 Know your audience

2 Write in your voice

3 Show your value

4 Keep it short and simple

5 Include a call to action

6 Update regularly

7 Here’s what else to consider

Photography

Rate this article

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