How do you measure and communicate the impact and value of design thinking workshops?

1 Define your goals and metrics

Before you start your workshop, you need to define what you want to achieve and how you will measure it. What are the objectives and outcomes of the workshop? How will they align with the project goals and the user needs? What are the indicators and criteria of success? How will you collect and analyze data and feedback? Having clear and specific goals and metrics will help you design your workshop, track your progress, and evaluate your results.

2 Collect qualitative and quantitative data

During and after your workshop, you need to collect both qualitative and quantitative data to measure the impact and value of your design thinking activities. Qualitative data can include observations, insights, stories, testimonials, and satisfaction ratings from the participants, users, and stakeholders. Quantitative data can include numbers, statistics, scores, and ratings that show the changes and improvements in the problem, solution, or behavior. You can use various methods and tools to collect data, such as surveys, interviews, focus groups, tests, experiments, and analytics.

4 Share your findings and recommendations

The final step is to share your findings and recommendations with your stakeholders and clients. You need to tailor your communication to your audience, their needs, and their expectations. You also need to consider the format, channel, and timing of your communication. You can use various methods and tools to share your findings and recommendations, such as presentations, reports, videos, blogs, podcasts, and newsletters. The goal is to demonstrate the value and benefits of your design thinking workshop, as well as the next steps and actions.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?