How do you measure and evaluate the effectiveness of your crisis management efforts?

Start with acceptance, then be transparent and clear, and finally, apologise sincerely. Choose the right measures and communication channels based on the severity of the crisis.

What crisis? The first thing to do is to change our language and reframe circumstances. Crisis becomes challenges and opportunities.

A crisis management strategy can be evaluated based on the state of the organization before a crisis and the state of the organization after an emergency. As a result of the crisis, you can better understand how your brand awareness, reputation, market share, sales, profitability, and customer satisfaction have changed due to the crisis. You can benchmark your performance to see how you did compared to your competitors or industry standards. You may have had results that were affected by other factors besides seasonal trends, economic factors, or consumer behaviour, which may have influenced your results, such as seasonal trends, economic factors, or consumer behaviour.

Recovery does not happen overnight. In fact it is best that it occurs naturally over time. Overnight recovery hints at the possibility of broken promises later. It can be measured or gauge through regular searches across different social media platforms, or if resources permit, surveys to stakeholders.

A key point here is to recognize and answer "Are these crisis situations a pattern or one-off situations?" If they are "one-off" situations, then a company has the ability to learn from them and grow in the right direction. If these situations are a pattern, then we have a whole different other focus on our hands. In my opinion there is something miss aligned with the culture or the leadership in this company. Furthermore, if these issues are consistent, then a "Top-Down" approach needs to be implemented, meaning that the CEO/Founder of the company should be looking at why the company is not following protocols, assuming protocols are in place.

Due to the era that we live in, Social Media is not going anywhere. We operate in this era by realizing and teaching our teams that what is written, typed, shared, said on social media will forever live on in all eternity. This means that we need to think twice, if not three times before acting. The frame I like to use is - "If this comment makes me, even for a second, second guess if I should post it - I delete it!" The key element about crisis management is to put parameters in place before the crisis even begins. This insures that people and a company as a whole are not only being proactive but are ready for any crisis that may come up in business or personal.

What crisis? First thing to to do is changing our language and mindset: a crisis becomes challenge. A crisis becomes an opportunity. A crisis becomes an adventure.