How do you negotiate price and value with customers without compromising your margins?

Hey, have you ever been stuck figuring out the "why" behind what you offer? (We've all been there!) Understanding the difference between perception and perspective is HUGE when showcasing your value to potential clients. Perception is how someone SEES your work. Perspective is how you FRAME that value. It's about showcasing what you REALLY do and how it SOLVES problems. In my experience, here's the shift that helped: Focus on Outcomes: Don't just list services, talk about the RESULTS you deliver. (For example, try "boosting online sales by 20%") Connect with Pain Points: Your value proposition shines when it addresses those problems head-on. Numbers Talk: Saying you "increase engagement by 35%" is way better!

Conhecer profundamente o posicionamento da sua marca e a proposta de valor do seu produto são passos fundamentais para toda e qualquer negociação. Não há condições de se permitir comparações com marcas e produtos com posicionamento e propostas de valor diferente

To negotiate price and value with customers while protecting margins, I focus on understanding their needs and positioning our product or service as a solution that addresses those needs effectively. I emphasize the unique value propositions and benefits of our offering, highlighting how it can save costs or generate additional revenue for them. I explore flexible pricing strategies, such as tiered pricing or bundled services, to provide options that meet customer budgets without devaluing the product. Additionally, using data and case studies to back up claims can help justify our pricing. By fostering a collaborative approach, I aim to create win-win scenarios that satisfy the customer while maintaining healthy margins for the business.

To negotiate price and value with customers without compromising margins, focus on emphasizing the unique value proposition of your product or service. Clearly articulate the benefits and advantages it offers compared to alternatives. Highlight quality, reliability, and long-term value over solely focusing on price. Offer bundled packages, add-ons, or tiered pricing options to create perceived value without lowering base prices. Emphasize the return on investment and cost savings your solution provides. Additionally, be prepared to negotiate non-price factors such as delivery terms, customization options, or extended warranties. Maintain flexibility while staying firm on your bottom line to ensure a mutually beneficial outcome

Você precisa conhecer e entender qual a necessidade principal do seu cliente, seja uma venda B2C ou B2B. Adicionalmente, é fundamental que você descubra todas as informações que puder sobre o seu processo de decisão, quem é o decisor, quanto tem disponível para a operação e qual o principal critério

Have you ever pitched to a "perfect" client, only to hear crickets? It's the worst! But here's a mind-bender: sometimes it's not about your product (or price). The buying game is all about understanding your customer. Dive into their world: What keeps them up at night? What gets them excited? In my experience, open-ended questions are your best friend. Uncover their priorities: A $5,000 solution might be a no-brainer if it solves a $50,000 problem. Know the decision-makers: Find out (who influences them). I've found that taking time for this research transforms me from a salesperson into a trusted partner. Suddenly, I'm not just selling something – I'm offering a solution THEY actually need.

Let's ditch the idea that price is everything. It's time to level up your negotiation game and focus on the real star of the show – the value you bring! 💪 Ever feel like you're giving away the farm in negotiations? It's a common trap! When you lead with price, you're accidentally saying your awesome work (or product) isn't worth much. Paint the picture: Instead of a price tag, talk about the results you deliver Get specific: Use numbers! Can you save them 15% or boost productivity by 20%? Quantify your value. Become their hero: How does your solution make their life easier, better, more profitable? In my experience, I've found that ditching early price talk leads to smoother negotiations and more satisfied clients.

Exemplary craftsmanship stands as its own testament. While we acknowledge that what we offer may not always align with every budget, we firmly believe in the intrinsic value that our company and products bring to the table. That being said, at Wve Labs, we are committed to fostering collaborations with clients who share a genuine eagerness to work with us, and we actively endeavor to streamline our costs in such instances. Our goal is to make our expertise and innovative solutions accessible to those who recognize and appreciate the unparalleled value we bring to the partnership.

Quem não consegue demonstrar o valor que gera, se vê obrigado a discutir preço. Quando você consegue satisfazer um desejo ou necessidade de seu cliente, você naturalmente pode orientar a conversa ao valor gerado.

Every product or service solves some desire of your customer. If you can capture this customer's desires, you will be able to build a strategy that generates value and you will hardly need to negotiate the price.

Uma aplicação de ancoragem são as promoções de desconto progressivo conforme a quantidade de noites em hotéis, por exemplo conceder 20% de desconto na segunda noite. Um exemplo de enquadramento é conceder os mesmos 20% como desconto para uma próxima vez que o cliente se hospedar no hotel.