How do you optimize your budget and negotiate the best deals with street furniture advertising agencies?

1 Know your goals and budget

Before you approach any agency, you need to have a clear idea of what you want to achieve with your street furniture campaign. What are your objectives, target market, message, and call to action? How much can you afford to spend and what is your expected return on investment? Having a realistic and specific plan will help you communicate your needs and expectations to the agency and avoid wasting time and money on unsuitable options.

2 Research the market and the agency

To get the best value for your money, you need to do some homework on the market and the agency you are considering. What are the rates, availability, and conditions of the street furniture locations you are interested in? What are the strengths, weaknesses, and reputation of the agency you are dealing with? How flexible and transparent are they in terms of pricing, contracts, and services? You can use online tools, industry reports, and referrals to gather this information and compare different offers.

3 Negotiate smartly and strategically

When it comes to negotiating the terms of your deal, you should be confident, respectful, and assertive yet willing to compromise and cooperate. You can ask for discounts, incentives, or added value such as creative support, maintenance, or analytics. Additionally, you can explore alternative options that might fit your budget and goals better, such as swapping locations or using dynamic or interactive ads. It is also important to be flexible and adjust your timing, frequency, or format to optimize your exposure and impact. Ultimately, if the negotiation does not go your way, you should not settle for a deal that does not meet your minimum requirements or expectations. Therefore, it is wise to have a backup plan or walk-away point if necessary.

4 Monitor and evaluate your campaign

After you have signed the contract and launched your campaign, you need to monitor and evaluate its performance and results. You should track the delivery, quality, and visibility of your ads, as well as the feedback, engagement, and conversion of your audience. You should also communicate regularly with the agency and address any issues or concerns that arise. By measuring and analyzing your campaign, you can assess its effectiveness and return on investment, and identify areas for improvement or optimization.

Street furniture advertising can be a powerful and affordable way to promote your brand, product, or service. However, it also requires careful planning and negotiation to get the best deals with street furniture advertising agencies. By following these tips, you can optimize your budget and achieve your goals with street furniture advertising.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?