How do you optimize your market access team structure and capabilities?

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Market access is the process of ensuring that your product or service reaches the right customers at the right price and value proposition. It is a crucial function for any business that operates in a complex and competitive healthcare environment, where multiple stakeholders influence the decision-making and reimbursement of your offerings. But how do you optimize your market access team structure and capabilities to achieve your goals and maximize your impact? Here are some tips to consider.

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