How do you pitch your social impact consulting services to potential clients?

1 Know your audience

Before you start writing or rehearsing your pitch, you need to research and understand your audience. Who are they, what are their goals, what are their pain points, what are their expectations, and what are their decision-making criteria? Knowing your audience will help you tailor your pitch to their needs, interests, and preferences. You can also use this information to anticipate and address any questions, objections, or concerns they may have.

2 Define your problem statement

The next step is to define the problem statement, which is the core of your pitch. The problem statement should clearly and concisely describe the social issue that you are trying to solve, the gap or opportunity that exists, and the impact or benefit that your solution can provide. The problem statement should also highlight the urgency and relevance of the problem, and why your audience should care about it. A good problem statement should answer the question: Why should they hire you?

3 Present your solution and approach

Once you have defined the problem statement, you need to present your solution and approach. Your solution should explain how you can help your client achieve their desired social impact, and what makes your solution unique, innovative, or effective. Your approach should outline how you will implement your solution, what methods or tools you will use, what deliverables or outcomes you will produce, and what timeline or budget you will follow. Your solution and approach should answer the question: How will you help them?

4 Showcase your credentials and credibility

Another important part of your pitch is to showcase your credentials and credibility. You need to demonstrate that you have the skills, experience, and knowledge to deliver your solution and approach. You can do this by highlighting your qualifications, certifications, awards, or recognitions, as well as sharing relevant case studies, testimonials, or references from previous or current clients. You can also mention any partnerships, affiliations, or networks that you have in the social impact sector. Your credentials and credibility should answer the question: Who are you?

5 Include a call to action

The last step is to include a call to action, which is the goal of your pitch. The call to action should clearly and confidently state what you want your audience to do next, whether it is to schedule a meeting, sign a contract, request a proposal, or join a pilot project. The call to action should also include a sense of urgency, value proposition, or incentive that motivates your audience to act. The call to action should answer the question: What do you want them to do?

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?